Total Rebalance Expert Spins Off Portfolio Management System

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Total Portfolio Expert to become independent company, acquired by key employee and re-branded as PowerAdvisor

As part of this agreement, Kehoe will acquire TPX, become its Chief Executive Officer and will re-brand TPX to its former name, PowerAdvisor.

Sheryl Rowling, CEO of Total Rebalance Expert (TRX) announced today the sale of the Total Portfolio Expert (TPX) portfolio management system to Andrew Kehoe, a long-standing, key employee.

After the acquisition of TRX by Morningstar earlier this year, all parties agreed that it would in the best interests for the clients of TPX to remain as an independent company. As part of this agreement, Kehoe will acquire TPX, become its Chief Executive Officer and will re-brand TPX to its former name, PowerAdvisor.

“Having worked with Power Advisor in multiple roles from its early days, I know our clients and the system inside and out,” said Kehoe. “I am confident in my ability to lead the new company and am excited to continue to invest in the platform to best serve our clients.”

Some of the new platform enhancements that will be delivered include web reporting, a client portal and enhanced reports for billing. PowerAdvisor provides a comprehensive portfolio accounting, performance reporting and portfolio management system for independent advisors.

“I have been extremely impressed with Andrew’s commitment to advisors and his knowledge of the key technologies they rely on to manage their businesses,” said Rowling. “I know that the clients of PowerAdvisor are in very good hands and look forward to continue to partner with PowerAdvisor on our integrations.”

To learn more, please log on to http://www.PowerAdvisorTools.com.

About PowerAdvisor

PowerAdvisor is a robust, cloud-based portfolio management and investment accounting platform. Aggregating data from multiple sources, PowerAdvisor provides advisors and their clients with a complete picture of their investments. With on-demand reports including holdings, transaction, performance, compliance, and composite reports, advisors are able to tailor a specific message that best communicates their investment strategy.

On top of client reporting, PowerAdvisor is able to calculate advisory fees and invoices across one or multiple billing methods. Data can be exported to various rebalancing, customer relationship management (CRM), and portal applications. PowerAdvisor "Back Office" services take all the data management off of the advisor's hands, in order to give advisors more time to focus on what really matters - growing their businesses. To learn more, log onto http://www.PowerAdvisorTools.com.

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Timothy Welsh

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