Changing a beverage packaging format can be incredibly disruptive – in a positive way - making people stand up and take fresh notice of a category. Califia Farms has achieved disruption in the alt dairy case with their winning bottle design
Los Angeles, CA (PRWEB) December 01, 2015
Califia Farms, one of the fastest growing natural beverage companies in the United States, today announced that its iconic bottle has won top honors in Beverage World Magazine’s Global Packaging Design Awards, taking home the Gold in the functional drinks category. The Company also announced that it has been selected as a 2015 U.S.A. Taste Champion in the American Masters of Taste Championships for its winning product line in the retail/grocery categories of Refrigerated, Ready-To-Drink, Aguas Frescas and Horchatas.
“Changing a beverage packaging format can be incredibly disruptive – in a positive way - making people stand up and take fresh notice of a category,” said Andrew Kaplan, Managing Editor of Beverage World Magazine. “Califia Farms has achieved disruption in the alt dairy case with their winning bottle design. The bottle shape is visually and ergonomically appealing and serves to enhance the premium experience of this almond milk product.”
The Beverage World Global Packaging Awards recognize the best in beverage packaging design from around the world. Entries are judged on a variety of elements including graphic design and structural innovation. Winners, including Califia Farms, are featured in the November 2015 issue of Beverage World Magazine.
“We are very grateful for this recognition for our bottle by Beverage World and for our flavor formulas by American Masters of Taste. Our bottle was designed to stand apart in the sea of “sameness” lining the refrigerator aisle, and to reflect what is inside: a delicious, healthful, and distinctively artisan, premium, quality beverage, unlike any other on the shelf,” said Greg Steltenpohl, CEO of Califia Farms. “Our design is not only a nod to the traditional milk bottle, but is also based on the classical, feminine proportions featured in a Greek Amphora, and it is 100% recyclable.”
For the American Masters of Taste Awards, Califia Farms submitted its line of Latin-inspired beverages: Mango Chili Lime Agua Fresca, Pineapple Ginger Agua Fresca, Strawberry Basil Agua Fresca, Kiwi Cactus Lemonade Agua Fresca, Watermelon Ginger Lime Agua Fresca, Classic Cinnamon Almondmilk Horchata and Vanilla Coconut Almondmilk Horchata. All were judged superior by a panel of Masters of Taste selected by Chefs In America in a “triple blind” tasting. The panel agreed: “Califia Farms has succeeded in its mission to deliver quality beverage products using California grown fruits and nuts, but has also succeeded in providing superior taste in the form of ready-to-drink, refrigerated beverages.”
These prestigious awards join other 2015 accolades for the Company, including being named a “Top 10 Challenger Brand” by the Seurat Group; a “Breakout Brand” by Beverage World, and a winner of Prevention's 100 Cleanest Packaged Foods Awards. In addition, CEO Steltenpohl, dubbed an ‘eco-friendly revolutionary,’ was named one of the Top 50 Disruptors in the beverage industry.
Available at retailers nationwide and packed with flavor, Califia Farms plant-powered beverages are like no others on the market and use only the finest ingredients and artisanal processes to achieve guilt-free deliciousness. Califia Farms’ Almondmilks, ready-to-drink Cold Brew Iced Coffees, Almondmilk Creamers, Aguas Frescas, Almondmilk Horchatas and limited edition seasonal beverages, including Almondmilk Holiday Nog, Peppermint Mocha Cold Brew, Pumpkin Spice Latte Cold Brew and Cranberry Cocktail, are all low calorie, dairy-free, soy-free, gluten-free, and non-GMO, and as of November 1, 2015, carrageenan-free.
Greg Steltenpohl and the Califia Farms team, in collaboration with Chase Design and Farm Design (both of Pasadena, CA), designed the unique packaging look and feel. Graham Packaging is the supplier.
About Califia Farms (pronounced “Cal-lih-FEE-ya,” like California)
Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant-powered foods for mindful nourishment. The company was named a 2015 “Breakout Brand” by Beverage World and tripled its revenues in the almond milk category from 2013 to 2014 and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is one of the fastest-growing natural beverage companies in the U.S., as well as the leading brand in the natural products coffee drinks category.
Califia Farms Media Relations
Melanie Webber, mWEBB Communications, (949) 307-1723, email@example.com
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