Stevens & Tate Marketing Recognized For Its Creative And Strategic Excellence In Medical/Healthcare Advertising

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Stevens & Tate Marketing was awarded with a 2015 Aster Award for creative and strategic excellence in medical/healthcare advertising and marketing. The Aster Award was selected for a Total Advertising Campaign for Carstens’ WALLAroo® with ISONAS™ technology—part of its “Roo for You” integrated branding program.

Carstens' award winning "Roo for You" campaign created by Stevens & Tate Marketing.

Carstens' award winning "Roo for You" campaign created by Stevens & Tate Marketing.

The ever-changing healthcare industry continues to present interesting opportunities that challenge marketers, and it is exciting to produce award-winning work while building an International brand.

The full-service Chicagoland agency Stevens & Tate Marketing was recently honored with a 2015 Aster Award for excellence in medical marketing. The achievement was earned for integrated work done for Carstens, Inc.—a Chicago-based manufacturer of custom healthcare solutions. The entry was selected for outstanding creativity, design, strategy, and execution of a Total Advertising Campaign within the Medical Devices/Equipment category.

The agency stated that the campaign is part of an overarching branding program that Stevens & Tate developed for Carstens. Based on extensive insight gained from an exclusive Competitive Advantages Discovery process, “Roo for You” portrays Carstens’ key differentiators in a catchy and memorable way. The “Roo” represents expanding WALLAroo® and WALKAroo™ product lines that are the foundation of its business moving forward. “For You” represents the complete customization flexibility it offers customers because of being designed and manufactured in the USA.

A subset of the Roo for You branding, the winning ISONAS™ marketing demonstrates the company’s continuous innovation in product development—specifically the introduction of advanced tech secure WALLAroo® workstations. Campaigns include reach-out advertising, sales collateral, trade show support, content marketing, informational videos, native advertising, sponsorships, and more.

Creative Director and Co-Founder Mark Beebe said that the goal of the Carstens’ marketing strategy was to move toward more engaging creative and informative messaging that reinforced its competitive advantages—to build on its 125+-year legacy in healthcare, yet create a modern brand. Additionally, targeting communications for specific audiences and industry uses was essential. The focused executions use benefit-driven content designed to resonate specifically with various prospects such as nurse managers, IT professionals, pharmacy heads, and CFOs.

“The entire team at Stevens & Tate is proud to be recognized for the impactful work created for Carstens,” said Mark Beebe. “The ever-changing healthcare industry continues to present interesting opportunities that challenge marketers, and it is exciting to produce award-winning work while building an International brand,” he continued.

Stevens & Tate has been working with Carstens over the last few years, helping strengthen its position as a thought leader and innovator in healthcare. The 2015 Aster Award reinforces the agency’s commitment to helping its clients achieve ongoing marketing success through creative, strategic and targeted marketing programs. To learn more about the Carstens’ Roo for You campaign and see samples, please visit stevens-tate.com/work.

The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals. All submissions are judged by a diverse panel of industry experts and winners published in Marketing Healthcare Today magazine. Full information can be found at http://www.asterawards.com.

Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for clients within medical/healthcare, senior living, business-to-business, homebuilding/real estate, travel/tourism, food/grocery, and retail industries. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.

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Debbie Szwast
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