Houseology.com, the Online Interior Design Platform, Launches Crowdfunding Opportunity
London, UK (PRWEB UK) 1 December 2015 -- Today, interior design specialists, Houseology.com announces it is seeking £1 million investment via crowdfunding platform Seedrs.com (http://www.seedrs.com/houseology-com) offering the public an opportunity to share in the success of its online interior design and luxury home-ware business, along with a board of directors that includes Sir Terry Leahy (former CEO, Tesco), Bob Willett (former CIO, Best Buy), Bill Dobbie (Founder, Iomart), Jill Little (former Strategy Director, John Lewis Partnership) and The William Currie Group.
From today, the company has released a limited number of shares, enabling small & large investors to commit any sum starting from £20 in return for a total equity share of 10.96% and a range of loyalty perks. Houseology.com has delivered a CARG of 91% over three years and the new capital raised will contribute to delivering the brand’s growth strategy including broadening its offering of proprietary digital technology and design tools, expanding the company’s B2B proposition and driving international growth.
Formerly known as Occa Home, Houseology.com was founded in 2010 by award-winning interior designer Kate Mooney when she identified a gap in the market for a tech-driven interior design service aimed at simplifying the home design process for her busy clients. Her business model of opening up her design studio to both consumers and trade via a digital platform, complemented by a range of over 200 designer furniture and home-ware brands, has generated £8.9 million worth of sales to date, a turnover of £3.7m in FY14-15 and more than 30,000 customers in 100 countries.
“With the interiors sector dominated by mid to low-end players, there is significant room in the higher end of the market for a challenger brand like Houseology.com to grow,” comments Sir Terry Leahy. “Kate's vision is to transform the interior design space & home-wares market the same way Net a Porter transformed the fashion industry. With her expertise and passionate team, combined with our Board’s considerable experience, we’re confident the business will continue to go from strength to strength.”
The UK home-wares sector is worth £11.7 billion and expected to continue growing driven by the economic recovery and housing market. Analysts predict online sales will constitute the lion’s share of this growth.
“We’re offering a unique circle of value online by combining three key elements of the interior design industry on our platform, bringing together designer brands, independent interior designers and retail consumers – all within one convenient and customised buying experience,” comments Kate Mooney "while developing exciting new tools and technology that will transform the way people shop for interiors online."
Houseology.com was borne out of Kate Mooney’s Occa-Design, the architectural & interior design practice that continues to design professionally for global hotel groups such as IHG, Hilton Wyndham and their franchisees. Powered by a team of award winning interior designers, Houseology.com’s aim is to make ‘amazing interiors, amazingly simple’ by delivering a platfrom that gives customers confidence in interior design and big ticket buying decisions. A unique fusion of content and creative with retail and technology, Houseology.com is a highly desirable online interior design emporium.
"We have some of the most enthusiastic and passionate customers and supporters a business could wish for" says Kate "and in the same pioneering spirit of opening up our design studio to everyone, we're thrilled to be able to open up this investment opportunity to everyone too, enabling friends and customers to invest along side Terry and the rest of our team as we continue to develop a unique digital interiors emporium."
For further information about Houseology.com’s crowdfunding campaign, please contact Dan Whitehead or Kelly Kerruish at Halpern PR:
Email: houseology(at)halpernpr(dot)com
Telephone: 020 7351 2888
Kate Mooney, Houseology.com, http://www.houseology.com, +44 1413322890, [email protected]
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