Fort Lauderdale, Florida (PRWEB) December 02, 2015
In today’s digital age, brick and mortar establishments are fighting against the curve when it comes to businesses’ online presence and e-commerce offerings. Leading internet marketing company, Exults, announces e-commerce services and offers key facts on the importance of e-commerce with the steps necessary to achieve maximum profitability. E-commerce sales on Black Friday and Cyber Monday have proven to be the #1 method of holiday shopping for consumers so far this year.
Based on results from a survey conducted by the National Retail Federation (NRF), Exults President/CEO Zach Hoffman calculated that 2015 online sales during Thanksgiving weekend increased by more than $623 million compared to 2014. According to the NRF, online shoppers are cognizant of the around-the-clock deals available online. In fact, more than 103 million people utilize their home computers or mobile devices for purchasing and more than 57 percent of tablet owners used their devices for holiday shopping while 56 percent of smartphone users used their phone to research products, purchase holiday items and check in-store availability.
According to Adobe Systems Inc., which tracks purchases across 4,500 U.S. sites, consumers spent an estimated $4.45 billion online last Thursday and Friday, with Black Friday sales rising 14 percent from a year ago. ChannelAdvisor estimated Amazon sales on Cyber Monday were up 22 percent compared to last year’s sales.
The season of digital deals lives beyond one weekend (Black Friday thru Cyber Monday); therefore, store-based retailers must recognize the need to progress their business model to include and maximize an e-commerce presence and continue to be competitive with leading online retailers. Thus, Exults offers the following as part of their new E-Commerce Website Service:
- Organizing the website structure to be user friendly – leading to a higher percentage of online sale conversions
- Formatting the website to be responsive to screen size – allowing clear and easy visibility of all aspects of the website on mobile devices, tablets and home computers
- Optimizing online marketing tactics such as Google Ad Words and social media strategies
- Creating and maintain the functionality of key pages including available inventory and purchase options
In today’s economy, it is essential for businesses to provide a method of online/mobile purchasing for their clientele so they can grow exponentially. For more information on Exults and its e-commerce results-oriented services, please visit http://www.exults.com or call 866-999-4736.
Celebrating its 10th Anniversary, Exults is a full-service internet marketing company that is RESULTS DRIVEN for its clients and offers a complete range of internet marketing services to reach its clients’ goals. Exults offers premier services include Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, Video Optimization, Image Enhancement and Digital PR. Exults CEO/President Zach Hoffman oversees and manages the day-to-day operations of the growing Fort Lauderdale-based internet marketing agency. For more information about Exults, please call 866-999-4736 or visit http://www.exults.com.