McLean, VA (PRWEB) December 02, 2015
Food Allergy Research & Education (FARE), the leading nonprofit organization working on behalf of the 15 million Americans with food allergies, is pleased to announce the addition of Lois A. Witkop as its chief advancement officer. Witkop will be responsible for the overall strategic leadership and growth of FARE’s wide-ranging development, marketing and communications programs.
“Lois brings a wealth of relevant experience to FARE and I am confident that her expertise and leadership will strengthen our organization and its ability to reach the growing numbers of Americans affected by food allergies,” said James R. Baker, Jr., MD, CEO and chief medical officer of FARE. “She has a proven track record of enhancing brands and deepening engagement with constituents. We look forward to the positive impact that Lois will make on behalf of the 15 million Americans with food allergies.”
An accomplished marketing communications professional with experience in both nonprofit and private sectors, Witkop will be a key member of FARE’s leadership team. She most recently served as senior vice president of marketing communications at the American Diabetes Association, where she led the association’s strategic planning process and introduced numerous strategies that successfully elevated the organization’s brand equity and increased constituent engagement. She holds an MBA from Arizona State University and is a graduate of Boston College.
“With 1 in 13 children in this country affected by food allergy, the need for improving awareness and raising vital funds for our mission is very clear,” Witkop said. “I am proud to join the nation’s leading food allergy advocacy organization and look forward to working with the dedicated members of this community.”
Witkop, who joined FARE on Dec. 1, is based at FARE’s national headquarters office in McLean, Va.
Food Allergy Research & Education (FARE) works on behalf of the 15 million Americans with food allergies, including all those at risk for life-threatening anaphylaxis. This potentially deadly disease affects 1 in every 13 children in the U.S. – or roughly two in every classroom. FARE’s mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. Our work is organized around three core tenets: LIFE – support the ability of individuals with food allergies to live safe, productive lives with the respect of others through our education and advocacy initiatives; HEALTH – enhance the healthcare access of individuals with food allergies to state-of-the-art diagnosis and treatment; and HOPE – encourage and fund research in both industry and academia that promises new therapies to improve the allergic condition. For more information, please visit http://www.foodallergy.org.