Small business hopes to make big impact this holiday season with unique giving campaign

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Mio Metals, manufacturers of metal countertops and range hoods, is promoting 9 non-profits to help raise awareness and donations.

Many companies offer a matching gift program, but Mio Metals, a manufacturer of custom metal products with less than 10 employees, is devoting its December marketing budget to raising awareness for 9 non-profit organizations. With a specifically curated Giving Guide, Mio Metals has selected non-profits based on their mission, size, or area of focus, and is encouraging employees, clients, vendors and others to donate.

The Giving Guide has three categories – International, Domestic and Environmental – and each category has three organizations to help cover issues ranging from world food insecurity to obesity among teens in America. The selection process included answering questions such as, where is homelessness increasing in America, or which state has the highest percentage of residents with food insecurity (hunger)? Additional consideration was given to organizations that focus on youth in an effort to use the Giving Guide as a way of teaching philanthropy during a very consumer-oriented season.

Joe Cain, president of Mio Metals, states, “If I can start a conversation with a client, or even my own children, about people in need or in danger, and get them to make a contribution, then our efforts are succeeding. A simple donation-matching program,” he continues, “won’t make much of a dent with only 8 employees. Devoting our media buys and promotions to these causes will increase awareness, and be more impactful.”

Mio Metals has not given up on matching contributions, however. In addition to dollar for dollar matching the contributions from employees, Mio Metals will promote weekly matching campaigns for the month of December open to anyone.

This Giving Guide is a unique way to help generate donations. With over $350 billion dollars donated in 2014, the non-profit industry is quite large and small businesses may not be able to move the needle very much. A curated guide that is appropriate for business meetings, schools or other organizations, can be a conversations starter. Conversations that just might add up to a lot of money for the 9 non-profits on Mio Metals’ list.

The Giving Guide can be downloaded in PDF form at the Mio Metals website ( and links to the donation pages of each non-profit are also available.

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