Mobile Commerce Soars Over Holiday Shopping Weekend

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Unbound Commerce Reports A Year-Over-Year 143% Transaction Volume Increase and a 99.70% Revenue Increase for the 2015 Holiday Shopping Weekend

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In 2015, the 4 day Black Friday through Cyber Monday period saw a same-store, aggregate increase in mobile commerce revenue of 99.70%, as compared to the same weekend last year.

Unbound Commerce today released data from its annual Index Report covering year-over-year same store mobile commerce growth for the Holiday Shopping weekend. Only same stores with mobile sites operating continuously are counted, and 350+ retailers are covered by the index.

In 2015, the 4 day Black Friday through Cyber Monday period saw a same-store, aggregate increase in mobile commerce revenue of 99.70%, as compared to the same weekend last year.

The total number of transactions was up even more, at 143% and the aggregate bounce rate continued its downward trend, dropping -4.54%.

Interestingly, the average order value was down from $152.71 in 2014 to $96.46 this year, a drop of -36.84%. This could be because of the increased use of mobile landing pages and flash sales to drive sales of smaller items via mobile commerce. Free shipping offers by many merchants also likely played a role in this drop, as there is no downside to placing multiple orders.

Consumers are spending more time on these dedicated mobile sites, as evidenced by a 6.41% increase in mobile pages per session. The fact that the number of unique sessions was only up 21.41%, as compared to a 143% transaction increase and a 99+% revenue increase shows that consumers are coming back over and over and are increasingly comfortable with mobile sites as a secure vehicle for transactions.

This trend of increased customer confidence in mobile as a trusted path to purchase is further reinforced by the fact that the total number of unique users visiting the mobile commerce sites in the index was down -35.09% over 2014. Again, customers are returning over and over and buying more often.

“Mobile is no longer seen by our retailers as a resized, derivative version of the main ecommerce site”, said Wilson Kerr, Unbound Commerce VP Business Development and Sales. “They are treating their mobile sites as a unique experience that caters to specific buying behaviors that are not necessarily the same as desktop. Many of our retailers use transactional landing pages purpose built for mobile and drive traffic to these pages with mobile-specific calls to action. The results speak for themselves”, he added.

About Unbound Commerce
Unbound Commerce is the industry’s #1 provider of dedicated mobile commerce solutions for mid-market retailers. Unbound’s unique, low-IT hybrid approach allows current ecommerce operations to be leveraged and extended into mobile commerce, tablet commerce, commerce-enabled apps, and in-store engagement. Unbound also equips each mobile site with marketing tools to help retailers and brands bridge online and offline consumer touch points, at point of sale. Unbound has built and deployed dedicated mobile and tablet sites and apps for Rockport, Equippers.com, Bedding Style, Monster Cables, Patrick James, Shoe Carnival, Finish Line, FLOR, MillerCoors, The New England Patriots, Cavenders, and over 600 other retailers. For additional information, please visit http://www.UnboundCommerce.com.

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Wilson Kerr
Unbound Commerce
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