Just as brick and mortar stores use merchandising strategies to improve the shopper's experience, online merchandising can make the difference between a conversion and an abandoned cart.
San Francisco, CA (PRWEB) December 02, 2015
Online merchandising is one of the most important tools for success in eCommerce. Just as brick and mortar stores use merchandising strategies to improve a shopper's experience, online merchandising can make the difference between a conversion and an abandoned cart. Wiser’s latest eBook, The WiseGuy’s Guide to Online Merchandising provides tips for retailers looking to improve their merchandising strategies.
Arie Shpanya, CEO of Wiser, said, “Effective merchandising can turn a boring online store into an exciting shopping experience. But it also goes beyond a store’s appearance. Merchandising includes inventory optimization as well as the overall customer experience, both of which can make the difference between a new customer and an abandoned cart."
Wiser's eBook addresses merchandising strategies retailers can use to improve their store. A common concern of shoppers is a lack of personalization in an online setting. Making product recommendations based on historic customer data can enhance the shopper's experience and increase a retailer's average order value up to 50%. They can also increase conversions by 150%, and improve revenue by 300%.
Merchandising is also related to inventory optimization. Wiser recommends that retailers monitor the best selling items across their most important product categories consistently. Pulling back data on top selling items on websites like Amazon, including trends and quality scores, can help identify items to consider in assortment planning. From there, using price intelligence and cost estimates, retailers should only add the most profitable items to their inventory to get the most out of their product assortment.
For retailers that are looking to improve their merchandising strategies and in turn improve their conversion rates, Wiser's latest eBook is a great way to get those strategies on track to maintain a successful online presence.
Get your complimentary copy of The WiseGuy’s Guide to Online Merchandising here.
Wiser levels the retail playing field with a turnkey solution for retailers, brands, and manufacturers to stay both competitive and most importantly, profitable.
Wiser's flagship product, WisePricer, gives retailers unprecedented visibility into the competition through price monitoring and access to the most advanced dynamic pricing algorithms. WisePricer monitors, analyzes, and reprices products in real-time keeping retailers competitive, while reducing costs. With robust analytics which enables retailers to see the profit and revenue impact, retailers can price with confidence and optimize their strategies.
Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.
For more information on Wiser, please visit wiser.com