Cleveland, OH (PRWEB) December 02, 2015
The first Holiday Shopping weekend of 2015 is in the books, with record-setting eCommerce sales from Thanksgiving through Cyber Monday, and mobile commerce driving much of the increases. Overall, eCommerce merchants enjoyed a 16.4% increase over 2014’s same-days’ sales (according to Custora). Cardinal merchants had volume increases of over 40% compared to last year!
Merchants that use Cardinal sell more because our technology is tuned to the consumer experience. From enabling alternative payment brands such as PayPal, Bitcoin and Alipay to using our award-winning Cardinal Consumer Authentication (CCA), we help merchants improve their authorization rates. “It is important once the consumer gets to the checkout page that the order gets processed … more good orders with the elimination of chargebacks due to fraud, and of course all tuned to the consumer experience,” said Tara Lavelle, Vice President of Marketing.
Adobe reported that mobile visits accounted for 57% of total traffic on Thanksgiving, and Channel Advisor reported that mobile was responsible for more than 60% of retail site traffic over the course of the weekend. Mobile shopping accounted for 32.1% of online orders over the whole weekend, up from 26.4% in 2014, according to Custora.
With the increasing shift from in-store to remote commerce comes a different kind of consumer experience and with it, unfortunately, an increase in fraud. Chip cards are helping the in-store challenges but that fraud is shifting to the less secure channels such as online and mobile. With CCA, merchants will have higher authorization rates and will eliminate chargebacks due to fraud. Cardinal’s proprietary technology leverages years of know-how, bank relations and leverages the various 3-D Secure protocols (like Verified by Visa, MasterCard SecureCode, AmEx SafeKey and others), and ensures there is an easy and simple payment experience for consumers for all connected devices.
With more online and mobile shopping, merchants using CCA see an increase in their sales / authorization yields, improved margins, all continually tuned to the consumer experience. With CCA, there are fewer false positives and more transactions authorized that would otherwise been declined by issuing banks. With One Connection, Cardinal can FutureProof our Customers’ payment needs.
CardinalCommerce is the pioneer and global leader in enabling authenticated payment transactions in the card-not-present payments industry, and the largest authentication network in the world. Through One Connection to the proprietary Cardinal SafeCloudTM, we enable friction-free, technology-neutral authentication and alternative payment services (including digital wallets and mobile commerce services). Cardinal services, partners with and complements most providers in the marketplace to deliver their One Connection solution to secure transactions. In accommodating this growing number of payment brands and methods, Cardinal's platforms serve as universal switches, supporting virtually all merchant platforms, wallets, legacy processing systems and authentication methodologies.
CardinalCommerce is headquartered in Cleveland, Ohio and services a worldwide Customer base from facilities in the United States, Europe and Africa. For more information, visit http://www.cardinalcommerce.com