We have identified ten surprisingly useful trends that have either been studied, or show incredible promise to convert website users into leads or customers.
Chicago, IL (PRWEB) December 08, 2015
Chicago digital web agency The Deep End just released their latest infographic, "2016 Web Design & UX Trends to Boost Conversions.” The Deep End reports that using any combination of trends from their list can increase user engagement on practically any type of website. For those not in the know, “user engagement” can refer to anything from a website visitor signing up for an email newsletter, to sharing a blog post, to actually making a sale.
This is sure to be great news for any website designer or business owner looking to take the guesswork out of what works and what doesn’t. “Most annual trend reports simply tend to focus on visual styles,” says The Deep End’s creative director, Wes McDowell. “In this case, we have identified ten surprisingly useful trends that have either been studied, or show incredible promise to convert website users into leads or customers.”
The infographic and accompanying “infographic breakdown” video highlight such emerging trends as the use of cinemagraphs (still photos with a single element of motion,) split-screen layouts, prioritized navigation and personalized user experiences. Don’t get it? Not to worry, the infographic and video explain these principles (and why they work,) in terms even a layperson could understand.
Before you go crazy implementing these trends in your next web design project, The Deep End offers a word of caution: “Just because it’s a trend doesn’t mean you have to use it,” says McDowell. “Web design should be very customized to your specific business needs. One size doesn’t fit all, so just make sure it makes sense for what you’re trying to achieve with your site before adding it in.”
The Deep End is a web and digital marketing agency with offices in Chicago and Los Angeles. Started in 2011 by principal Wes McDowell, The Deep End works with businesses to utilize their websites as well as social media, search engine optimization and paid advertising to drive qualified traffic and gain more customers and leads.The Deep End on Yelp