Placemeter Launches First Sensor Designed to Quantify the Movement of Modern Cities

Share Article

New Sensor Furthers Company Mission of Making Urban Intelligence Accessible to All

News Image
At just $90, our Sensor is less expensive by design than traditional security cameras or any other urban intelligence measurement tool, and now our free 90-day trial allows anyone to get started without a big upfront investment.

Placemeter, the urban intelligence platform, today launched its first custom Sensor, which uses computer vision to automatically measure pedestrian and vehicular traffic right from a window. Setup takes less than five minutes with the Placemeter Sensor, allowing users to immediately begin quantifying the movement of people, vehicles, bicycles and more to reveal hidden patterns and opportunities.

The Placemeter Sensor is the first device of its kind, built to process data locally and deliver it to users in real time. The Sensor features a tiny optic sensor fitted inside a sleek case that easily sticks inside any window looking outside, and processes all feeds locally using computer vision algorithms that send only the resulting data to the cloud for consumption via Placemeter’s customer dashboard.

“Our new Sensor reduces setup time to just five minutes; it’s the only plug-and-play urban measurement tool on the market that's been designed from the ground up to generate this data,” said Alexandre Winter, Placemeter CEO and founder. “Since we launched our urban intelligence platform in June, we’ve been developing this Sensor for any customer who wants to collect data on pedestrian and vehicular movement right away, without the need for a complicated installation process often requiring IT support.”

Designed with retail customers in mind, the Placemeter Sensor has a discreet form factor and fits just inside a window frame, with a mirrored face on the street-facing side to keep from obstructing the view of the window. The sensor is ideally installed from a first or second story window, but can also be deployed higher up if measuring larger objects.

Placemeter also announced a new pricing tier that allows customers to try the Placemeter Sensor risk-free for 90 days, along with an option to receive data from two video feeds for free, forever, from the Placemeter urban intelligence platform. Users who keep the Sensor will only be billed $90 after their 90-day trial ends, but the data for their first two video feeds will be free forever. Anyone who chooses to add additional Sensors will graduate to Placemeter’s monthly or annual subscription-based pricing for their urban intelligence data.

“At just $90, our Sensor is less expensive by design than traditional security cameras or any other urban intelligence measurement tool, and now our free 90-day trial allows anyone to get started without a big upfront investment,” said Florent Peyre, COO and co-founder. “Placemeter’s mission is to help build stronger businesses, efficient cities, and innovative neighborhoods worldwide – starting by quantifying the movement of modern cities at scale. With our new free tier, it’s never been easier to access the urban intelligence data you need.”

Key benefits of the Placemeter Sensor include:

  • Ease of Deployment – Designed to easily attach to any window pointing outside, setup takes five minutes or less. Stick it on a window, connect to Wi-Fi, and see urban intelligence data flow in.
  • Beautiful, Discreet Form Factor – The Sensor measures just 2.25 inches wide, 5.5 inches tall, and 0.75 inches thick, with a sleek case and a mirrored face barely visible from the outside looking in.
  • Privacy By Design – All video feeds are processed locally, without using identity-detection technology, then discarded. Only the aggregated data is sent to the Placemeter platform.
  • Ultra-Low Network Usage – Data from the Sensor is sent, in real time, via a local WiFi network or an EDGE connection (GSM), perfect for low- or no-bandwidth environments.

To order a Placemeter Sensor and begin quantifying your world, visit http://www.placemeter.com.

About Placemeter:

Placemeter is an urban intelligence platform. We quantify the movement of modern cities, at scale.

Placemeter ingests any kind of video to analyze pedestrian and vehicular movement, revealing hidden patterns and strategic opportunities. Our platform leverages proprietary computer vision technology to gather data from live streams and archival video. Our system was designed with privacy at its core, in order to yield useful data without compromising an individual’s privacy.

Our mission is to help build stronger businesses, efficient cities, and innovative neighborhoods worldwide.

The answers we need are all around us. Quantify the world at http://www.placemeter.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Patti Hixon
Jones-Dilworth, Inc.
+1 (512) 633-1263
Email >
Visit website