Bielat Santore & Company Welcomes New Pizzeria to Pier Village

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Long Branch, New Jersey pizzeria introduces winter menu with reduced prices

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"It feels really good for kids from New York to open a business at the shore. It's the American Dream. We love what we do and that's what makes us better than anyone else."

Bielat Santore & Company welcomes new pizzeria to the neighborhood! It takes a fellow Pier Village shop owner to know another good deal in Long Branch, New Jersey’s Pier Village. That is why David Rothberg and Emmanual Alvarado, owners and managers of the neighboring frozen yogurt shop, Red Mango decided to swoop in on a business opportunity and open Manny’s Pizza, Subs & Salads this past Memorial Day Weekend as the new favorite pizzeria in town.

After spending four years working together at Red Mango, Rothberg and Alvarado were itching with ideas to open their own business. “We were next door running Red Mango and we saw Michael Angelo’s was for sale and we knew that was our chance,” said Alvarado. “We had a great first summer, this summer was amazing!” The pizzeria also is the home of Dough Mama, a bagel shop serving all natural, hand-rolled, kettle boiled, kosher bagels. “In the summer it does really well. As good as any bagel store and better,” said Alvarado. “So this place is really a pizzeria, deli, and bagel place.”

Growing up in New York, the partners adopted a taste for Northern specialties including pizza and sandwiches. “We had this idea to emulate the type of sandwiches served up North, so we wanted to bring it to the shore,” said Alvarado. “I’m from the Bronx so my goal was to bring the Bronx to the beach.” The menu is comprised of fresh and original recipes orchestrated by Alvarado. Many of the dishes were inspired by family traditions, coupled with his own personal touch, as well as ideas from various ingredients he could find. “What distinguishes us is our grillers, oversized sandwiches, best ingredients and best bread,” said Alvarado. “The combination of the hot and the cold makes for a delicious sandwich and that is really what defines us.” In addition to the menu adjustments, the pizzeria underwent some interior renovations including a fresh paint job, extended counter space, a new oven, deli, and make-your-own salad bar.

While the prime location does get a lot of foot traffic on a daily basis, the duo have also utilized other resources to spread the word of the new eatery. During the warmer months, they attempted to attract beach-goers with a cart fully equipped with a beverage station and hot stand. “We tried the cart but we weren’t pleased with the quality of the food because it wasn’t as fresh,” said Alvarado. “Now we are focusing more on delivery. Anything you want delivered to the beach!” The restaurant also offers gluten free products consisting of pizza, sandwiches and pasta. Guests must call thirty minutes in advance for any gluten free item. “We guarantee it’s worth the wait!” Customers can take advantage of their recently launched winter menu with reduced prices available from October 1st to March 31st.

As a spin-off from their original Red Mango concept offering party packages where kids can make their own sundaes at the yogurt chain, Manny’s Pizza allows the little chefs to create their own personal pizza pies with all the fixings. Party-goers are given chef hats and aprons embroidered with the business’s logo for children’s enjoyment. A similar concept is in the works for adults. At a fixed price, participants can bring their own alcoholic beverages while they are taught by professionals on how to master a home-made pizza pie.

When asked if another location could open in the future, the partners did not count it out. “I want to,” said Alvarado. I’m the kind of person where when an opportunity comes up, I’ll take it.” “It feels really good for kids from New York to open a business at the shore,” added Rothberg, who currently owns four Red Mango venues. “It’s the American Dream. We love what we do and that’s what makes us better than anyone else.”

Manny’s Pizza, Subs & Salads is open Sunday through Thursday from 11:00 am to 9:00 pm; weekends until 10:00 pm. Dough Mama’s hours are every day from 9:00 am to 3:00 pm. Catering and delivery are available within a ten mile radius. Monmouth University students, alumni, employees and faculty members receive 10 percent discount. To view their full menu, visit or call 732.222.8490.

About Bielat Santore & Company
Bielat Santore & Company is an established commercial real estate firm. The company’s expertise lies chiefly within the restaurant and hospitality industry, specializing in the sale of restaurants and other food and beverage real estate businesses. Since 1978, the principals of Bielat Santore & Company, Barry Bielat and Richard Santore, have sold more restaurants and similar type properties in New Jersey than any other real estate company. Furthermore, the firm has secured in excess of $500,000,000 in financing to facilitate these transactions. Visit the company’s website, for the latest in new listings, property searches, available land, market data, financing trends, RSS feeds, press releases and more.

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