This is not a case of technology disrupting an industry - it is more a case of technology making an industry aware of a problem it didn’t know it had
Melbourne, AUS (PRWEB) December 03, 2015
Ashley Farrugia, ActivePipe CEO announces expansion into the USA real estate industry.
ActivePipe, an Australian company, headquartered in Melbourne, has permanently and radically changed the way real estate brokers operate.
Until now, brokers would rely on periodic phone calls made to their contacts - hoping that they remembered them, and, that maybe they were looking to transact in the property market.
ActivePipe has changed this forever and taken the ‘luck’ out of the industry. Through its automated communications and data discovery algorithms ActivePipe tells the broker which of their contacts are likely to be buyers and/or sellers and when.
ActivePipe automatically communicates to a broker’s database with timely and relevant market information and an broker can now grow and manage a significantly larger list of contacts.
ActivePipe allows brokers to profile the property interests of their individual contacts and tailor communications accordingly.
Critically, ActivePipe provides real-time analysis to brokers about which contacts are highly active, the properties they are interacting with, and the likelihood of them becoming imminent buyers and/or sellers. This allows brokers to efficiently manage one-on-one communications with only those contacts that are active and ready to transact.
“In simple terms, we tell brokers WHO to call, WHEN to call and WHY they should call”, says Ashley Farrugia, CEO of ActivePipe.”CRM systems are brilliant and essential tools for managing large numbers of contacts, but, they are effectively data museums - they reflect what HAS happened - not what WILL happen. We deliver data discovery and predictive intelligence to the broker’s data”.
As Farrugia explains, “This is not a case of technology disrupting an industry - it is more a case of technology making an industry aware of a problem it didn’t know it had, and unleashing the awesome efficiencies and opportunities available through data discovery”.
Having proven the efficacy of its platform with the largest real estate networks in the Australian/NZ markets, ActivePipe has flagged 2016 as the year of taking another Australian innovation global, with expansion into the USA real estate industry as its first priority.