Movable Ink Dominates Holiday Contextual Emails with 88 Percent Market Share on Busiest U.S. Online Shopping Day

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Over half billion live content impressions served on Friday after Thanksgiving set company record

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We remain committed to providing the best product for enterprises who can’t afford to have a hiccup during their peak season. This focus has helped us consistently remain the market leader in the space.

Movable Ink, the contextual experience engine for innovative email marketers, today announced its Black Friday and Cyber Monday data, solidifying its foothold as the market leader for live content and contextual email.

According to data pulled from eDataSource, Movable Ink powered 88% of all contextual emails sent by retail brands on Monday, November 30, which ranked as the heaviest U.S. online shopping day in history according to ComScore.

Based on internal data, Movable Ink achieved its highest volume day in company history on Friday, November 27 powering 538 million email opens with live content, which changed dynamically at the moment of open. To put that figure in perspective, this is more impressions in a single day than Movable Ink powered over a two-and-a-half year period during the company’s early years between 2010 and 2013.

“This massive milestone we achieved on Black Friday surpassed all expectations, and our ability to power this level of traffic is a testament to the hard work of the entire Movable Ink team,” said CEO Vivek Sharma. “While we recognize brands have choices for contextual emails, we remain committed to providing the most scalable and dependable platform for enterprises who can’t afford to have a hiccup during their peak season. This focus has helped us consistently remain the market leader in the space.”

More than 300 enterprise brands worldwide use Movable Ink’s end-to-end contextual marketing engine to automate, optimize, and personalize email campaigns that drive online and offline sales. Movable Ink works with any email service provider, enabling brands to build contextual experiences into every email campaign.

For information about how your brand can benefit from Movable Ink or to request a demo, visit

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 300 innovative brands including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit

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Peter Moran
Indicate Media
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