Think of the Brewlist as a playlist for coffee. Customers add coffees to their Brewlist, set a delivery frequency, and get the next coffee on their Brewlist each shipment. It’s a revolutionary new way to buy coffee.
Seattle, Washington (PRWEB) December 03, 2015
The coffee marketplace of the future has arrived. Crema.co announces its public launch on December 3, timed to give holiday-weary Americans a coffee choice that matters. Free shipping, access to some of the best coffee roasters in the U.S., and the chance to do good with each coffee purchase combine with a sleek user interface to deliver the ultimate coffee subscription, for coffee consumers who care what they drink.
Targeting the four billion-dollar a year market of folks who brew specialty coffee at home (SCAA U.S. Coffee Market Overview 2013), Crema.co focuses on single-origin coffees and storytelling. “I believe it’s important to promote the wellbeing of the people who grow the coffee we drink,” says Crema.co Founder and CEO, Tyler Tate. “That's why Crema.co is making it a priority to tell the coffee grower’s story, and why we're partnering with roasters who pay growers better-than-fair-trade prices.”
A “choose your own coffee adventure” format lets consumers browse coffees, add favorites to their Brewlist, and choose a delivery frequency for their fresh-roasted beans. The roasted-to-order coffees are shipped straight from the roaster to the consumer and arrive just days after roasting. The Brewlist can be easily paused, allowing for stress-free control. “Think of the Brewlist as a playlist for coffee,” says Tate, “Customers add coffees to their Brewlist, set a delivery frequency, and get the next coffee on their Brewlist each shipment. It’s a revolutionary new way to buy coffee.”
Crema.co ran a successful Kickstarter campaign ending in April this year, raising $25,327 from 351 backers. The service has been in private beta since August. "When we looked at off-the-shelf e-commerce solutions, none of them could facilitate our unique model. So we've built our own subscription marketplace platform from the ground up," says Tate, who has founded tech startups in the past. Crema.co has a full-time team of three, and advisors including Dan McCormick, former CTO at Shutterstock.
Crema.co believes personal connection is the key to a global coffee chain that actually makes a difference. Everyone wins when coffee growers, roasters, and drinkers connect through storytelling and shared vision. “Coffee is a community, not a commodity,” says Tate. “We invite everyone to share it with us.”