Sparxoo Empowers the Digital Generation

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Tampa-based agency releases the 2016 Digital Marketing Trends Guide

As we embark on a new era where digital marketing provides marketers, businesses and brands the endless opportunity to share, connect and grow, Sparxoo reveals the next digital marketing curve with the 2016 Digital Marketing Trends Guide.

The 2016 Digital Marketing Trends Guide is a comprehensive thought leadership piece covering the top seven digital marketing trends for the upcoming year. Businesses and marketing leaders can learn about the future trends in topics from display marketing and paid advertising to organic traffic.

The Trends Guide features seven digital marketing trends and ways that companies can activate these trends. Digital marketing is complex, and the Trends Guide allows companies, big and small, to evaluate the opportunities available in the digital world. In addition, the guide features interviews from industry leaders and experts, including:

  •     Lisa Raehsler, Founder at Big Click Co.
  •     Scott Brinker, Chief Technology Officer at ION Interactive
  •     Ronell Smith, Content Strategist, MOZ
  •     Bas Van Den Beld, Founder at State of Digital

“The evolution of digital marketing is not for marketers faint of heart. Over the past two decades, we’ve seen consumer consumption evolve as quickly as the next big app is launched, or the next Google algorithm change is released,” said Capece. “Sparxoo developed the Trends Guide to enable digital marketers to stay on the cutting-edge within the industry.”

Sparxoo released the 2016 Digital Marketing Trends Guide to inform digital marketers about the rapidly changing digital landscape. This rapid rate of change has created a scarcity of true digital-first marketers. Digital-first marketers are ahead of the curve, and truly understand the digital world in which we live. Marketers of all levels will learn about the new attention graph, how paid advertising (as we know it) has died and the importance of marketing layers, among several other topics.

For this guide, Sparxoo’s Director of Strategic Accounts, Adrienne Morgan, Director of Digital Marketing, Joey Baird and CEO, David Capece led the concept development and content creation.

To download a complimentary copy of the 2016 Digital Marketing Trends Guide, visit:

About Sparxoo
Sparxoo, with offices in Tampa and Miami, is an integrated digital marketing agency that creates competitive advantage at the intersection of digital technology and brand storytelling. We are a digital marketing agency wired to disrupt the status quo with award-winning brand strategy, web design and digital marketing. We are proud to champion our client brands.

Media Contact:
Grace Northern
(813) 402-0208

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