Mediaplanet, Listening Library and Penguin Young Readers Partner to Raise Awareness for Inclusion and Storytelling via “Literacy in America” Campaign

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Mediaplanet today announces its launch of “Literacy in America,” in collaboration with Listening Library and Penguin Books for Young Readers, to spark discussing for literacy’s potential to profoundly change the lives of generations of readers.

“Stories teach empathy and help people of all backgrounds to respect themselves and others”

Listening Library and Penguin Books for Young Readers celebrates “Literacy in America” by highlighting their joint campaign to highlight recommended LGBTQ books for young adults: Read Proud Listen Proud. The online resource is designed to spark discussion in the classroom and at home and to encourage understanding through storytelling, celebrating everyone for who they are.

The conversation started by the We Need Diverse Books movement over the last year has demonstrated the need for inclusive literature for kids and teens. The teams at Listening Library and Penguin Young Readers worked together on Read Proud Listen Proud to provide educators and librarians who work with teens, as well as their families, reading and listening recommendations featuring LGBTQ characters, thought-provoking discussion guides, inspiring author interviews and audio clips—all hosted at http://www.readproudlistenproud.com.

“Stories teach empathy and help people of all backgrounds to respect themselves and others,” SAYS Cheryl Herman, Marketing Director, Listening Library. “Whether a book or audio is centered on LGBTQ-related issues or features a character who is a positive LGBTQ role model, that story helps to teach young readers and listeners how to be tolerant and loving towards others.”

The print component of “Literacy in America” is distributed within the weekend edition of USA Today, in the New York, San Francisco, DC, Baltimore and Boston markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component was distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, CLICK HERE.

About Listening Library
Since publishing its first audiobook in 1955, Jules Verne's Around the World in 80 Days, Listening Library has grown into one of the biggest names in the youth audio industry. Listening Library titles have earned more than 300 ALSC and YALSA Audiobook Awards, 14 Odyssey Awards, 17 Audie® Awards, and two Grammy® Awards with bestselling series like J.K. Rowling's Harry Potter, Rick Riordan's Percy Jackson and the Olympians and Christopher Paolini's Inheritance Cycle. Our backlist also includes audio recordings of dozens of Newbery and Printz award-winning authors, including Kate DiCamillo and Christopher Paul Curtis. Listening Library is an imprint of Random House LLC, a Penguin Random House Company.

About Penguin Young Readers
Penguin Young Readers unite the best authors, illustrators, and brands from the Penguin Young Readers Group under one umbrella. Including a comprehensive mix of esteemed authors, favorite characters, nonfiction and licensed properties, Penguin Young Readers feature a traditional numbered leveling system, as well as the Guided Reading leveling system, to ensure quick recognition for educators, parents and kids.
About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Rhonda Le, Publisher
Mediaplanet Publishing
Rhonda(dot)le(at)mediaplanet(dot)com
646-922-1405

Contact:
Katie Punia, Director of Publicity        
Penguin Random House Audio        
kpunia(at)penguinrandomhouse(dot)com        
212-782-9840                

Lindsay Boggs, Publicist
Penguin Young Readers
lboggs(at)penguinrandomhouse(dot)com
212-414-3539

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Rhonda Le
Mediaplanet
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