Mediaplanet Illuminates Illiteracy’s Harmful Effects with Second Annual “Literacy in America” Campaign

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December 4, 2015—Mediaplanet is proud to announce the launch of its second edition of “Literacy in America.”

In this multicultural world, all children need access to books that reflect the world’s diversity to build empathy and gain experience with other cultures

This campaign will be discussing the literacy rates in the United States and how it’s affecting people of all ages, races and socioeconomic backgrounds. The campaign will also be discussing literacy as more than just reading and writing, but being able to fully participate in society.

“No matter how daunting it may seem, illiteracy is a solvable issue,” says Marcie Craig Post, the executive director of the International Literacy Association. “The challenge of eliminating it remains enormous and stubborn. Yet history and experience have taught us that we can make significant progress by working together.”

The print component of “Literacy in America” is distributed within the weekend edition of USA Today, in the New York, San Francisco, DC, Baltimore and Boston markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component was distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign,CLICK HERE.

“In this multicultural world, all children need access to books that reflect the world’s diversity to build empathy and gain experience with other cultures—what children's literature scholar Rudine Sims Bishop called providing ‘windows and mirrors,’” contends Marilynn Jacobs of First Book, adding, “That includes subjects ranging from different regions and ethnicities, to family structures, orientation, abilities and experiences.”

This campaign was made possible with the support of Lois Lowry, JetBlue, Listening Library/Penguin Random House Audio, AARP, McGraw Hill, Room to Read, Pi Beta Phi, OverDrive, Better World Books, Reading is Fundamental, National PTA, International Literacy Association, American Association of Colleges of Teacher Education, Okapi Educational Publishing, American Library Association, National Council of Teachers of English, Crizal, Pizza Hut/Book It and Epic! Creations.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Rhonda Le

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