Mediaplanet Partners with Bloomberg to Launch “Women in Tech” Campaign

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Mediaplanet today announces distribution of its first cross-platform edition of “Women in Tech.”

The U.S. Department of Labor projects that by 2020, there will be 1.4 million technology related job openings. Yet U.S. universities are expected to produce only enough qualified graduates to fill 29 percent of these jobs.

Today, women make up more than half of the U.S. workforce and are 33 percent more likely to graduate college, but hold just 25 percent of the jobs in technical or computing fields. Mediaplanet has joined forces with Bloomberg L.P. to educate readers on this issue in the tech industry and provide steps, tips and insight on how women can be successful in the field.

“Women in Tech” is a cross-platform campaign with a national reach. Distributed through the San Francisco Chronicle, the campaign is expected to reach an estimated 500,000 readers. Its digital counterpart will reach a national audience through one of Mediaplanet’s niche online content hubs. To read more the Women in Tech campaign and Bloomberg, click here.

Bloomberg’s diverse workforce and open culture are essential to innovation, which is the key to their success. Bloomberg is doing its part to encourage students to find fulfilling careers in technology for women, and support diversity in the workplace.

“A lot of time women are discouraged from entering the field because they feel like their ideas are not being listened to, or their ideas aren’t being taken seriously,” says Janet Torres, a leader in BWIT, Bloomberg’s Women in Technology community. “If they see other women doing it, then it will encourage more women.” Bloomberg is committed to mentoring young women pursuing STEM educational and career paths, and proud to partner with Girls Who Code to advance these efforts.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Emily Kitching

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