Wochit Chosen by The Week to Create Daily Video for Mobile Audiences

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Wochit's technology is powering The Week's new twice-daily news app, The WeekDay. Within days of its release, The WeekDay ranked #2 in the App Store's news category.

Wochit, the leading video creation platform powering newsrooms, creators and brands worldwide, today announced a partnership with The Week to power video within The Week’s new twice-daily news app, The WeekDay. Each edition of The WeekDay includes a one-minute video digest of the leading international stories of the day, alongside text-based news, analysis and reviews. Within days of its release, The WeekDay ranked #2 in the App Store's news category.

"We're delighted that Wochit provides a fast, simple way to produce high-quality video for The WeekDay,” said Holden Frith, Editor of The WeekDay. “Supplementing text and photography with video footage of the leading international stories of the day adds a powerful new dimension to our coverage,” he said.

“The WeekDay app shows the enormous opportunity to build audience through video,” said Dror Ginzberg, CEO and Co-Founder of Wochit. “Savvy media companies know that their readers are also viewers, especially on mobile, and that they are hungry for quality news on digital platforms. We are so pleased to help The Week better serve a growing audience of video-first mobile consumers,” he said.

The WeekDay app is a new way of staying on top of the news, providing a digest of the news and analysis that matters. Twice-daily editions, at 8am and 5pm, top and tail the day with a stimulating and informative briefing. In just minutes, viewers are informed for the day ahead. Key features include:

The most important news and views of the day, sharply edited and enriched with analysis and insight

A one-minute video digest which presents the leading international stories

A unique format covering not just news, but also food & drink, films, theatre and more

A few of The Week’s WeekDay video digests made with Wochit include:

For images of the The WeekDay app,

About Wochit
Wochit is a video creation platform empowering newsrooms, creators and brands to capture and expand audience attention through the power of video. Founded in 2012, Wochit makes video accessible for anyone to produce and share at scale across all social and digital platforms. With Wochit, videos can be created quickly, using pre-negotiated, rights-cleared assets from AP, Reuters, Getty, Bloomberg and many more sources. Wochit is the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday’s Best Video Technology Innovation for its significant impact on clients’ bottom line. As video consumption and share of overall online audience continues to multiply, organizations of all sizes are under increasing pressure to make video a standard to all owned content practices. Wochit makes this possible in one efficient platform, and does so on behalf of media brands worldwide including Gannett, AOL, The Week, Die Welt, Der Spiegel, ProSieben, YLE Kioski, NRC Media and La Repubblica. The Company is backed by Cedar Fund, Greycroft Partners, Marker LLC and Redpoint Ventures. Wochit is based in New York, with offices in Los Angeles, London and Tel Aviv. Find out more at http://www.wochit.com

About The Week
The Week is the UK's highest-selling weekly subscription magazine, with a growing family of digital products. Three words sum it up: witty, intelligent, objective. In its simplest sense, The Week is a unique and witty digest of the best writing from the British and foreign press. Whether in print, online or in The WeekDay app, its editors select the stories that matter, and leave everything else out.

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