It’s great to be working behind the scenes helping innovative brands of all kinds leverage contextual marketing in ways that garner positive customer engagement and results.
New York, NY (PRWEB) December 07, 2015
Movable Ink, the contextual experience engine for innovative email marketers, congratulates Boden, Chico’s, Leading Hotels of the World and all the winners of The Marketer Quarterly 2015 Email Marketing Awards.
The awards competition was presented by The Marketer Quarterly, the digital magazine for marketers by marketers. Award submissions were judged by Analysts from The Relevancy Group, the parent organization of The Marketer Quarterly and Marketing Democracy principal Chris Marriott.
Movable Ink's platform powered the dynamic content behind three of the 16 award-winning campaigns including:
- Best Reactivation Email-Retail: Boden
- Best Offer Email: Chico's
- Best Welcome Email-Hospitality: Leading Hotels of the World
The Relevancy Group analysts said what they liked about Boden’s campaign was, “The ability to drive results with adaptive content technology.” For Chico’s, “The results show an incredible conversion rate which highlights the value in segmentation and adaptive content.” For Leading Hotels of the World, “Understanding the customer value and the strategic approach to have a multi-wave welcome series that incorporated the relevant utilization of Embedded Video in Email.”
Details about these and all of the winning campaigns are the cover feature story in Issue 8 of The Marketer Quarterly. To view the e-mail marketing award winners, register for a free subscription to the Marketer Quarterly at http://www.marketerquarterly.com
“It was a pleasant surprise to learn our technology powered three of the winning campaigns, and we tip our hats to Boden, Chico’s, Leading Hotels of the World and all of the winners,” said Vivek Sharma, CEO of Movable Ink. “It’s great to be working behind the scenes helping innovative brands of all kinds leverage contextual marketing in ways that garner positive customer engagement and results.”
More than 300 enterprise brands worldwide use Movable Ink’s end-to-end contextual marketing engine to automate, optimize, and personalize email campaigns that drive online and offline sales. Movable Ink works with any email service provider, enabling brands to build contextual experiences into every email campaign.
For information about how your brand can benefit from Movable Ink or to request a demo, visit http://www.movableink.com.
About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 300 innovative brands including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.
About The Marketer Quarterly
TMQ is one of the fastest growing marketing publications in the world, reaching marketing professionals around the world. TMQ publishes each quarter in partnership with The Relevancy Group (http://www.relevancygroup.com) and features market research, interviews with leading brands, industry trends, case studies and useful industry benchmarks. Register for free subscription to the Marketer Quarterly at http://www.marketerquarterly.com or download the MQ App in the Apple, Android and Amazon App stores.