Perfect Channel gains another £1m in investment to transform marketplaces

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Perfect Channel, a leader in marketplace transformation technology, has raised an additional £1 million from existing investor Beringea to support the preparation of two new products for launch in 2016. This extra investment follows 65% revenue growth in 2015.

We are delighted that Beringea continues to support our vision. We have delivered 65% revenue growth this year by providing price optimisation to new commodity markets and believe that 2016 will be an even more exciting year.

Perfect Channel, a leader in marketplace transformation technology, has raised an additional £1 million from existing investor Beringea to support the preparation of two new products for launch in 2016. This extra investment follows 65% revenue growth in 2015.

Beringea’s investment will help Perfect Channel prepare two exciting new products for launch. Perfect Exchange, a marketplace trading platform, and Perfect Insight, a marketplace algorithm and business intelligence tool. Both will launch in 2016.

Perfect Channel’s technology offering enables enterprise organisations to realise the true value from their marketplace, by solving the problem of price optimisation for large B2B transactions. Perfect Channel’s cloud-based Exchange and Insight platforms have been designed to increase sales and optimise prices and in some cases improve the entire market value chain.

Perfect Channel also announced that Martin Botha, a former Managing Director at Standard Bank, has joined as an advisor to support Perfect Channel’s push into the metals commodity sector. Martin Botha is an investment banker and natural resources veteran, whose involvement is further validation of the strong fit between Perfect Channel’s technology offering and the physical commodities sector.

In announcing the additional investment, Phil Bird CEO of Perfect Channel said “We are delighted that Beringea continues to support our vision. We have delivered 65% revenue growth this year by providing price optimisation to new commodity markets and verticals and believe that 2016 will be an even more exciting year as we roll out the product offerings which Beringea’s investment has funded. Two new products are set for launch in 2016, Perfect Exchange our B2B marketplace trading platform and Perfect Insight, our marketplace algorithm and business intelligence tool. These products are borne of deep experience of market transactions and will deliver increased price discovery and optimisation. I’m also delighted to welcome Martin Botha as an advisor, to support our push into the metals sector, as well as other commodities verticals throughout 2016. We believe we are well positioned to build on our current progress and successes”

Perfect Channel is a leading provider in marketplace transformation technology. Since 2011 Perfect Channel has helped its customers realise the true value from B2B marketplaces through marketplace trading platforms and business intelligence tools which enable market-based pricing and liquidity across a range of sectors, including but not limited to commodities, insurance, financial services and supply chain.

Beringea is an international growth capital firm with offices in London and Michigan, which invests in high growth companies. Beringea’s London office manages a number of funds, including the ProVen VCTs. Beringea is a generalist investor with sector expertise in Media, Healthcare and Retail. Beringea’s previous investments have included Fjordnet, Espresso Education, Saffron Digital and Mergermarket. Beringea LLP is authorised and regulated by the Financial Conduct Authority.

Martin Botha has almost 30 years’ experience in banking, with the last 24 years spent in leadership roles building Standard Bank plc’s (part of The Standard Bank of South Africa Limited group of companies) international operations. Mr Botha’s specific primary responsibilities have included establishing and leading the development of the core global natural resources trading and financing franchises, as well as various geographic strategies, including those in the Russian Commonwealth of Independent States, Turkey and Middle East. Mr Botha currently holds Non-executive director positions with Resolute Mining Ltd Zeta Resources Ltd, and Sberbank CIB (UK) Ltd, a securities broker regulated by the UK Financial Services Authority. Mr Botha graduated in Engineering (Survey) with first class honours from the University of Cape Town. Mr Botha is based in London.

To find out more please contact Stephen Mayall at Perfect Channel on 0800 033 7815 or stephen.mayall(at)perfectchannel(dot)com

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Stephen Mayall
Perfect Channel
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