MobileUp Software and Balfour Form Partnership To Deliver Student Apps for Higher Ed

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New alliance helps Universities drive higher student engagement in campus organizations and traditions. Universities can now efficiently engage every student on-campus in the best programs and traditions campus life has to offer.

MobileUp Software and Balfour (Austin, TX), two companies that thrive on college tradition, have formed an alliance to co-market MobileUp, a new mobile platform that supports various apps that empower colleges to efficiently connect and communicate with their students.

MobileUp showcases the best programs, organizations and traditions colleges have to offer through interactive subject profiles. These offerings and other campus information are accessible in real-time via MobileUp’s native apps that are uniquely branded for each school. In addition to supporting both iOS and Android, such benefits as notifications, geo-awareness, native forms, persona-based content and ecommerce support provide engaging experiences for all constituencies.

MobileUp, solves the communication challenge alumni associations, student life and other membership-driven organizations face in seeking involvement in their programs. MobileUp not only showcases each campus organization in rich multimedia, but it makes enrollment in these programs and activities a snap for students on the go, right from their mobile device.

Tom DeBacco, CEO MobileUp Software, said, “We are very excited about our partnership that brings together Balfour’s industry leadership in creating and supporting campus traditions with our advanced mobile solutions for helping higher education institutions connect and build lasting relationships with its students. As a result of this partnership, higher education institutions around the country now have a new resource for getting closer to their students during their school years, and forging a relationship that will last a lifetime.

Steven Parr, CEO American Achievement Corporation, said, “Balfour is pleased to be able to offer this exciting new technology to institutions of higher learning throughout America. As the industry leader in college ring traditions, our goal is to offer innovative solutions for higher education that support high student engagement and involvement in campus traditions. We believe MobileUp will provide these results while supporting more efficient daily communications with students, while on or off campus.

About MobileUp Software:

MobileUp Software is a ‘mobile first’ technology company based in Leawood, KS. The MobileUp platform enables K-12, Higher Education and Association clients to better engage their constituents through native mobile solutions. MobileUp provides turn key native apps in addition to delivering a highly customizable SaaS platform architecture that enable partners and clients to configure the technology to meet their specific needs. Essenza can be reached at

About American Achievement Corporation:

American achievement provides products that forever mark the special moments of people’s lives. As the parent company of brands such as ArtCarved®, Balfour®, Keepsake® and Taylor Publishing®, American achievement’s legacy is based upon the delivery of exceptional, innovative products, including class rings, yearbooks, graduation products, achievement publications and affinity jewelry through in-school and retail distribution. American achievement’s products are available through a variety of distribution methods, including direct sales to students in high schools and colleges, national jewelry retailers, independent jewelry stores and mass merchandisers. For more information on American achievement, please visit the company’s web site at:

For more information about MobileUp contact:

Thomas A. DeBacco
CEO, MobileUp Software
11100 Ash, Suite 101
Leawood, KS 66211

Curt Langford
7211 Circle S Road
Austin, TX 78745

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Tom DeBacco
since: 07/2015
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