Vera Roasting Company Announces Availability of CoffVee, a Heart-Healthy Coffee

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Scientist at Vera Roasting Company Brings the Heart-Healthy Benefits of Red Wine to Coffee

Vera Roasting Company logo with tagline – Heart Healthy Coffee

Vera Roasting Company – Heart Healthy Coffee

...a master-roasted coffee infused with resveratrol, making it possible for consumers to enjoy the heart-healthy benefits of a glass of red wine in every cup of CoffVee, minus the alcohol.

Vera Roasting Company, Inc., the only producer of coffee infused with resveratrol, today announced the availability of CoffVee, a master-roasted coffee infused with resveratrol, making it possible for consumers to enjoy the heart-healthy benefits of a glass of red wine in every cup of CoffVee, minus the alcohol. Vera Roasting Company’s patent-pending technology for infusing resveratrol into coffee in a form that promotes bioabsorption is a first for the coffee industry. The heart healthy benefits of red wine with naturally occurring resveratrol are well known. CoffVee mimics the concentration and bioavailability of resveratrol found in a typical glass of red wine. Sold out in first production, CoffVee has quickly grown in popularity and is now available in both Dark French and Medium Colombian roasts.

“We are thrilled to offer the widely accepted health benefits of red wine to consumers with each and every cup of CoffVee,” said Glen Miller, Founder and Chief Technical Officer of Vera Roasting Company. “And it tastes fabulous. In a double-blind taste test, CoffVee was preferred by consumers 5 to 1 over the leading brand of medium roast and 7 to 1 over the leading brand of dark French roast.”

Modest consumption of red wine has long been tied to improved heart health. The reduced risk of coronary heart disease amongst the French population, despite a diet rich in saturated fats, is widely attributed to their consumption of red wine. According to numerous studies, resveratrol, a tasteless, all-natural antioxidant found in the skin of red grapes, is responsible for the heart-healthy qualities of red wine. Recent studies also suggest that resveratrol can help the body fight diabetes, depression, Alzheimer’s, and cancer.

About Vera Roasting Company, Inc.:
Vera Roasting Company is passionate about crafting a premium brew that will make their consumers’ taste buds and hearts happy. CoffVee is delicately roasted, 100% Arabica beans infused with resveratrol, the all-natural antioxidant found in red wines. For more information on CoffVee and the Vera Roasting Company, please visit http://www.VeraRoasting.com.

Studies related to health benefits of resveratrol:
(Available at https://www.veraroasting.com/studies)

“Significance of wine and resveratrol in cardiovascular disease: French paradox revisited,” Experimental Clinical Cardiology, 2006 Fall; 11(3): 217–225. See: ncbi.nlm.nih.gov/pmc/articles/PMC2276147/

“Resveratrol: A Review of Preclinical Studies for Human Cancer Prevention,” Toxicol Appl Pharmacol., 2007, Nov 1; 224(3): 274–283. See: sciencedirect.com/science/article/pii/S0041008X06005035

"Resveratrol improves mitochondrial function and protects against metabolic disease by activating SIRT1 and PGC-1alpha". Cell, 2006, 127 (6): 1109–22. See: cell.com/cell/abstract/S0092-8674(06)01428-0?_returnURL=http%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS0092867406014280%3Fshowall%3Dtrue

"Resveratrol improves health and survival of mice on a high-calorie diet," Nature, 2006, 444 (7117): 337–42. See: nature.com/nature/journal/v444/n7117/full/nature05354.html

"Resveratrol--a boon for treating Alzheimer's disease?" Brain Res Rev, 2006, 52 (2): 316–26. See: resvenox.com/docs/RSH_01_RABFTAD.pdf

"Natural polyphenols in the management of major depression," Expert Opinion on Investigational Drugs, 2013, 22 (7): 863–80. See: researchgate.net/publication/236636288_Natural_polyphenols_in_the_management_of_major_depression

“A randomized, double-blind, placebo-controlled trial of resveratrol for Alzheimer disease,” Neurology, 2015, published on-line ahead of print. See: neurology.org/content/early/2015/09/11/WNL.0000000000002035.full.pdf

Study related to the benefits of coffee:
Harvard study suggesting that up to 5 cups of coffee per day increases longevity: “Association of Coffee Consumption with Total and Cause-specific Mortality in Three Large Prospective Cohorts,” Circulation, online November 16, 2015. See: circ.ahajournals.org/content/early/2015/11/10/CIRCULATIONAHA.115.017341.abstract

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Charlie Guyer
@VeraRoasting
since: 09/2015
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