Goombal Launches Application on Oracle Marketing AppCloud to Modernize and Transform Event Marketing

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Goombal Helps Corporate Marketers to Maximize ROI from Events Marketing Through Integration to Oracle Marketing Cloud

Goombal, an innovation leader in the events industry, today announced that it has launched its Goombal Cloud Event Lifecycle and ROI Management application now available on the Oracle Marketing AppCloud. This new Goombal application helps marketers to maximize ROI from events and increase event-planning productivity with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

The Goombal Cloud Event Lifecycle and ROI Management solution has a patent-pending design that enables Oracle Marketing Cloud customers to easily plan and manage all their events (user conferences, trade shows, sales meetings, etc.) in one platform. By integrating with Oracle Marketing Cloud as well as other customer relationship management (CRM), registration, and financial applications, Goombal brings together event data from all events a company does in one place for tracking, reporting and analysis. This solution solves a very complex industry problem, and Goombal is an innovation leader.

According to Vinay Iyer, CEO & Founder of Goombal, “Events continue to be the top one or two marketing tactics for delivering enriching customer experiences. Engaged customers ultimately translate to higher quality leads, greater revenue, and deeper loyalty. However, Event Marketing is one of the hardest jobs to perform, and, it is harder yet to measure and demonstrate business impact of event marketing efforts. We are very excited to integrate with Oracle to simplify this complex problem, and bring our modern Goombal Cloud Event Lifecycle and ROI Management solution to benefit all Oracle Marketing Cloud’s customers.”

Oracle Marketing Cloud customers can visit the Goombal offering in the Oracle Cloud Marketplace to install the application and begin implementing Goombal in Oracle Marketing Cloud.

About Oracle Marketing AppCloud

Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Goombal

Goombal is an innovative Cloud Event Lifecycle and ROI Management platform that brings huge efficiency gains and empowerment to event planners. Goombal efficiently orchestrates end-to-end event lifecycle processes for all kinds of events (e.g. user conferences, tradeshows, sales meetings, etc.), and provides hard-to-obtain insights to help event planners maximize ROI from all events spend.

Goombal benefits marketers in the following ways:

  • Efficiency: Reduces admin burden of event management by 30+%
  • Risk Mitigation: Automates tracking of timelines, to-dos, documents, budgets and expenses so that nothing falls through the cracks
  • Sales Acceleration: Processes leads from events and sends them to CRM / Marketing Automation instantly
  • Deep ROI Insights: Analyzes and reports everything from event ROI to cross-event performance and helps event marketers focus on the right events and activities

In its short history, Goombal has rapidly acquired customers in several segments of the industry (corporates, associations, non-profits, and education sectors) proving the power of its highly innovative and flexible patent-pending platform.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit


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Jaydev Karande
Goombal, Inc.
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since: 08/2013
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