Z Gallerie Introduces Personalized Shopping Recommendations Online and In-Store

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New Style Personalities Program Makes It Easy for Customers To Find Items They Love

Z Gallerie announced today the launch of a new program making it easier for customers to find furniture, accessories and artwork that perfectly match their individual approach to style.

“Shopping for your home can be an overwhelming and unenjoyable experience with too many brands to see and too many options to compare,” says Chris Nicklo, Chief Marketing Officer for Z Gallerie. “Our new Style Personalities program makes it easy for customers to quickly find items they love when shopping online or with one of the design consultants in our stores.”

Style Personalities begins with a simple and fun quiz to help customers identify their personal style aesthetic (zgallerie.com/stylequiz). There are five Style Personalities — Glamorous Regency, Naturally Luxe, Traditional Twist, Urban Modernist and Calmly Collected — and each offers a curated collection of furniture, decor, lighting and art to help design the perfect space. Each Style Personality relates to the others, so customers can expand their options by exploring the Personalities that most closely complement their own result.

Z Gallerie is launching Style Personalities in collaboration with the lifestyle brand MyDomaine and it’s sister site Who What Wear. Working together, the three brands identified the perfect style influencer to kick off the initiative and test drive the platform. “Samantha Wennerstrom of Could I Have That was a natural fit,” said Loren Mattia, Z Gallerie’s Content Marketing Manager. “She and her family have a Southern California laid back style with a twist of glamour and natural sophistication.”

Wennerstrom’s result from Style Personalities was Glamorous Regency, while her husband got Naturally Luxe. “This shows how two personality results can work well together,” Mattia said. “Our merchandisers worked with Samantha and her husband to pull together a look that was chic, organic and glamorous --the perfect bedroom retreat.”

Z Gallerie’s collaboration with MyDomaine and Who What Wear includes a full page story on the lifestyle blog about the campaign. Nicklo says there will also be a multimedia ad campaign, a product spotlight in the blog’s “Obsession Du Jour” column and a dedicated newsletter on the topic. “This is just the beginning of a comprehensive marketing effort to launch Style Personalities which will continue throughout 2016.”

About Z Gallerie
Headquartered in Los Angeles, Z Gallerie is a fashion forward lifestyle brand focused on the home. Since 1979, the brand has inspired interior decorators and stylish influencers with cutting edge design and sophisticated, accessible furnishings. Each season, Z Gallerie offers the latest ideas in furniture, art, home decor and entertaining tailored to each individual's personal style aesthetic. A catalog, a full online presence at zgallerie.com and 60 stores nationwide keep the iconic Z Gallerie name in the fashion home space.

About Who What Wear
Who What Wear is the editorial destination for elevated and accessible fashion. Marrying data and consumer feedback from regular people, with style advice from fashion editors and experts, Who What Wear inspires personal style and makes fashion approachable, accessible and immediately shoppable.


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Gordon Andahl
Z Gallerie
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