Boston, MA (PRWEB) December 08, 2015
Copernicus Marketing, the leading market research company that creates direct dialogues with consumers’ emotional brains, announced that they will be hosting a webinar designed for marketers who want to learn how to translate data into insights that will help drive effective marketing plans. A panel of industry thought leaders will share a roadmap to achieve a holistic consumer understanding by integrating attitudinal and emotional data assets with behavioral data sets. This information will help marketers design engaging shopper marketing programs that will build strong brand loyalty.
When: Thursday, December 10, 9:00 am – 10:00 am ET
Where: Register online for “Emotion Potion: The Making of a Magical Marketing Program” at https://www.brighttalk.com/webcast/1336/181183
What: A panel of thought leaders will lay out the steps to achieving a holistic consumer understanding by integrating attitudinal and emotional data assets with behavioral data sets. By the end, marketers will have the recipe to building brand loyalty through engaging shopper marketing programs.
Who: Copernicus Marketing Executives: Jeff Maloy, CMO (moderator); Eric Paquette, COO; Jeremy Pincus, Principal; and Laurie Klein, VP Client Services
Why: Behavioral and digital data are overflowing these days, yet most marketers are unsure how to turn this abundant information into true insights. While data from loyalty cards, digital clickstreams, and CRM databases tell marketers WHO their audience is and WHAT they are shopping and buying, they don’t reveal the WHY behind consumers’ complex behaviors. Emotional forces drive decision-making, and when evoked, emotions forge deep, enduring brand loyalty.
About Copernicus Marketing Consulting and Resarch
Copernicus is a marketing consultancy that integrates provocative consumer insights & relentless analytics to forge enduring connections between brands & customers. Copernicus was founded in 1993, with the mission of reinventing the way companies think about, practice, and evaluate marketing. With our data-driven approach to marketing strategy, Copernicus has helped hundreds of brands develop and launch breakthrough marketing campaigns. By acquiring Forbes Consulting Group in 2015, Copernicus is able to dive even deeper into the consumer psyche. By integrating our expertise in data analytics with Forbes’ expertise in psychology and applied neuroscience, Copernicus unlocks THE WHO, WHAT AND WHY of consumer behavior. We empower transformational strategies that connect cognitively, behaviorally and emotionally.