Freshdesk Announces Partnership with Leading Supply Chain Solutions Provider Redington India

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Partnership aims at ramping up distribution of Freshdesk to the growing SaaS market

Freshdesk’s applications are extremely user-friendly and easy to setup. Although we have a fairly good reach through online marketing, decision makers in India heavily rely on reviews from other users and references from experts in the domain.

Freshdesk, the world's leading provider of cloud based customer support software, announced today that they are partnering with Redington India for distribution of their SaaS products in view of the fast growing local demand for their software.

Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels. Freshdesk is seeing accelerated growth in all markets and the imminent demand for their customer support software and service desk software is not too surprising. Their reseller network has proved to be very successful globally in virtually extending their sales and support functions, providing better proximity to customers for a hassle-free experience right from implementation to post-sales assistance.

“Freshdesk’s applications are extremely user-friendly and easy to setup. Although we have a fairly good reach through online marketing, decision makers in India heavily rely on reviews from other users and references from experts in the domain”, says Krish Ramachandran, Director of Channel Sales at Freshdesk. “Redington is a leader in IT software distribution and comes with technology expertise that augurs well with our business model. They are the first among traditional IT distributors in India to recognize and adapt to the paradigm shift from on-premise technology to cloud technology. We are happy to partner with them and look forward to expanding our reseller network.”

Redington has been in the distribution domain for over 20 years and has a prominent presence among resellers as well as customers. They are highly skilled at taking the best breed of technology directly to the customers through the unique distribution ecosystem which they have built with their vast experience.

“At Redington, we have always believed in forging robust partnerships with companies that benefit our resellers and customers by offering them unique value propositions”, says R Venkatesh, Executive VP heading Cloud Practice at Redington. “With rapid all-round growth among businesses, quality customer support is becoming the key differentiator for successful companies. We have been observing Freshdesk’s journey from its inception and their current client base in India is very impressive. With most of our partners becoming increasingly aware of the potential of the “cloud” space, the partnership offers great synergy.”

About Freshdesk:
Freshdesk is the leading provider of cloud-based customer support software. The company is headquartered in San Francisco, California and has a development center in Chennai, India. Launched in 2010, Freshdesk has 50,000 customers around the world, including 3M, Honda, Hugo Boss, University of Pennsylvania, The Atlantic, and Petronas. The flagship product allows organizations to support customers through email, phone, websites, forums and social media. With powerful features, an easy to use interface and a freemium pricing model, Freshdesk is widely used by companies ranging from startups to enterprises. For more information, visit, or find us on Facebook: or Twitter: @freshdesk.

About Redington:
Redington, commencing its Indian operations in 1993, is today positioned as the largest Supply Chain Solution Provider in emerging markets. As a group, Redington is present in India, Middle East, Africa, Turkey, Sri Lanka, Bangladesh and CIS countries.

Redington provides end-to-end supply chain solutions for all categories of Information Technology products (PCs, PC building blocks, networking, software and enterprise solution products) and Consumer and Lifestyle products (Telecom, Digital Lifestyle products, Entertainment products and Digital Printing Machines) to over 100 international brands and relationship with major brands have been for years. With its corporate office in Chennai, Redington along with its subsidiaries both in India and overseas has 90 Sales locations, 110 warehouses and 101 own service centres and 239 partner centers. Globally, a team comprising of over 6,300 highly skilled and committed professionals helps the Company deliver its products and services to every corner of the countries in which it has presence. The team is supported by robust IT & Communication infrastructure connecting all the locations of the company and a state of the art ERP and e-commerce backbone. Redington has built its business on very strong ethical and commercial fundamentals which enabled to firmly establish it as the "partner of choice" with most of its vendors and business partners.

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Vignesh Vijayakumar
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