BlockIQ Launches BlockBypass™ Bypasses AdBlocking to Protect Ad Revenue

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BlockIQ’s patented technology can bypass AdBlock toolbars to recapture and protect ad revenue, a threat to the very existence of the World Wide Web

“If ad blocking continues unchecked, it will eliminate the advertising revenue websites need to survive -- it is like expecting a movie theater to stay in business when 30% of their audience does not pay for a ticket,” said Justin Bunnell, CEO.

BlockIQ announced today that it has launched their patented BlockBypass™ Technology, a system that allows any website to continue serving ads to users running AdBlock. AdBlock interferes with the HTML and proper loading of a web site to block ads from displaying on both desktop and mobile devices, breaking the implicit “free content in exchange for advertising” understanding between website and visitor.

The number of web visitors using ad blockers in the U.S. has increased by a staggering 48 percent during the last year, according to Adweek. The same source estimates that ad blockers on desktop computers will cost publishers $22 billion this year alone in lost ad revenue.

“The incredible growth of ad blocking has reached the tipping point where sites will no longer be able to operate,” said Justin Bunnell, CEO. “If ad blocking continues unchecked, it will eliminate the advertising revenue websites need to survive -- it is like expecting a movie theater to stay in business when 30% of their audience does not pay for a ticket.”

The Solution: BlockIQ BlockBypass™
BlockIQ realizes there is a proper balance between user experience and ad revenue, and plays an important part in this dynamic. BlockIQ has developed software that can actually detect web visitors who are using AdBlock. Once an AdBlock visit is detected, the system intelligently responds based upon the criteria defined for a website. For example:

  • A welcome message will display explaining the value of the website and the damage inflicted to the website and community from ad blocking.
  • Website content is protected behind the BlockIQ Passwall™ system, which refuses to serve content until AdBlock is disabled for that particular website.
  • Lastly the patented BlockIQ BlockBypass™ system can defeat ad blocking altogether to serve ads to the visitor.

All of these systems are fully configurable to personal site specifications to find a proper balance between the visitor experience and revenue potential. To get started with BlockBypass™, please contact BlockIQ at: measure(at)blockiq(dot)com.

About BlockIQ
Headquartered in Culver City, CA, BlockIQ is owned and operated by AdSupply, Inc., an affiliated company solving the problems of banner blindness, viewability, and fraudulent traffic through better technology and more unique visitor engagements. AdSupply developed the next generation of display advertising engines based on user interaction instead of strictly page view.

Our founders have significant expertise and hold US patents on methods and systems that go beyond the banner to address major issues with traditional display by creating unique ad experiences. AdSupply display solutions provide high impact, high value ad placements that will outperform traditional display hands down.

PR Contact:        
Brenda Christensen
Stellar Public Relations
brenda.christensen(at)stellar-pr(dot)com
818.307.9942

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