Exhibitus Announces Event Marketing Assessment Tool

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The Company’s Results Division to offer proprietary tool for Event Marketers

Exhibitus today announced a propriety Self-Assessment Survey, a free diagnostic tool developed by the company’s Results Division to evaluate event marketing activities.

Using the detailed evaluation based on a participant’s program and professional experience, an event marketer can measure the effectiveness of various components of a program as well as identify changes to improve future success.

“A good measurement program will demonstrate if events are being managed for optimum efficiency and financial gain for a business,” said Brad Falberg, president of Exhibitus. “Our Results Division was created to help companies develop and obtain a broad, value-oriented set of objectives for event marketing initiatives. Using this Self-Assessment Survey as a first step, event marketers can better understand program effectiveness and then identify and incorporate performance improvement activities for future events.”

The Self-Assessment Survey is a series of questions about event activities on multiple dimensions of effectiveness. At the end of the Survey, the participant will immediately receive an individual assessment with responses graded as “Best Practice” or “Opportunity for Improvement.” As an added benefit, a participant’s answers are compared to the consolidated responses of others seeking the same insight.

Online access to the Self-Assessment Survey can be found at exhibitus.com/results-division/.

For more information about the products and services of the company’s Results Division, contact Lynn Reves at 1.800.770.4392 or lynn.reves(at)exhibitus.com.

Exhibitus is an award-winning custom exhibit company specializing in 3-dimensional design for trade shows, corporate events, user conferences, permanent installations, museums and corporate interiors. Driven by the philosophy that "DESIGN MATTERS", the company builds jaw-dropping exhibits that capture brand, inspire action and ensure business success.

Headquartered in Atlanta with offices in New York and Chicago, Exhibitus also features global service capabilities to support clients abroad. Exhibitus’ clients include Abbott, AGCO, Alcoa, Cessna, Cox Business, Kawneer, Lexus, Mack Trucks, Porsche, Purina, Toshiba, ViaSat, Verizon, Wells Fargo, and Yamaha.

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