Thermal Fuse Company Chatham Components Launches New Digital Catalog for 2016

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The electrical parts distributor upgraded their web presence from top to bottom, including a new digital catalog to improve user experience.

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We’re very excited about our improved website and we hope that our customers find it easy to use, while beneficial and informative.

Starting in November 2015, the New Jersey-based distributor Chatham Components Inc. has rolled out a completely updated online presence, while also launching a new digital marketing strategy for the new year. The upgrades were designed to offer an improved online experience for new and existing customers, with an eye on improving sales in the upcoming fiscal year.

Chatham Components sells thermal cutoff fuses, crucial pieces of safety equipment in electrical engineering. These devices are designed to cut off electrical flow when internal temperatures pass a predetermined threshold.

Many manufacturers are required to use these one-shot, non-resettable thermal cutoff fuses under several international safety agreements, and Chatham Components already supplies thermal fuses to electrical product manufacturers in North America, Central America, South America, and the Caribbean.

To improve customers' online user experience, the company invested in a complete website redesign, which includes an interactive digital catalog. Additionally, both the desktop and mobile versions of the website were updated with new content, updated product literature, improved product selection tables, PDF downloads for technical data, and a new blog focusing on proper use of thermal fuses in electrical engineering.

Chatham Components has built its business as the exclusive distributor of the Japanese Elcut and SEFUSE brands of thermal fuses, which include both radial and axial thermal fuse types. To continue developing sales leads in 2016, the company has also announced a new focus on search engine optimization with the goal of making their website and catalog easier for potential customers to find.

Since the November website launch, Chatham Components President Tom Julian says he has already received positive feedback from existing customers, who are particularly pleased with the ability to download product specification sheets from the Chatham website.

“We’re very excited about our improved website and we hope that our customers find it easy to use, while beneficial and informative," Julian says.

About Chatham Components Inc.

Chatham Components Inc. is a leading supplier of non-resettable thermal cut off fuses. They are the exclusive distributor for Elcut and SEFUS® brand thermal fuses, both of which are manufactured to ISO9001 standards. To learn more, visit http://www.cci-tco.com.

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