WeWIN Boost Platform Integrated into American Red Cross’ Tornado App

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Real time tornado safety tools and information are at your fingertips in the Tornado App from the American Red Cross with integration of WeWIN's Boost Platform.

Red Cross Tornado App

Red Cross Tornado App with WeWIN's Boost Platform

WeWIN Boost Platform for integrating brands into our mobile apps for sponsorship opportunities is simple, efficient and effective,” said Paul Munn, Senior Product Manager, Mobile Strategy, at American Red Cross.

WeWIN, the award-winning engine behind the American Red Cross Blood Donor and Emergency apps, today announced the integration of the Boost Platform into the Tornado app from the Red Cross.

WeWIN’s Boost Platform enables brands to connect their fans with the causes they care about through unique sponsorship branding in-app. “The streamlined process offered by the WeWIN Boost Platform for integrating brands into our mobile apps for sponsorship opportunities is simple, efficient and effective,” said Paul Munn, Senior Product Manager, Mobile Strategy, at American Red Cross.

With over 7 million downloads across the suite of Red Cross mobile apps, the Tornado app has proven its urgency with over 1.5 million downloads alone. CNN has called this app one of the “7 apps to survive a tornado.” Relevant brands have signed on to sponsor the app and offer helpful tips and services in preparation of such a disaster or for its aftermath. The Tornado app is available on the iTunes app store as well as on Google Play.

The Boost Platform premiered in the Red Cross’ Emergency app, featuring DKI, the largest disaster restoration contracting organization in North America with over forty years of service.

“WeWIN is proud to be a part of the Red Cross mobile apps expanding our Boost Platform into the Tornado app; it’s a natural progression of our partnership with Red Cross,” said Syd Dufton, WeWIN CEO. “It’s a win for brands to be part of the opportunity to share relevant information in managing disaster situations before, during and after as well as being prepared for those disasters.”

About WeWIN

WeWIN, based in New York City, specializes in fully customizable solutions for integration into mobile apps and ecommerce systems engaging customers any place, any time. WeWIN offers brands, charities and nonprofit organizations a way to thank their donors and retailers a way to engage fans with the causes they care about. For more information about WeWIN and its commitment to powering the next generation of giving, visit http://www.WeWIN.com. Or connect with WeWIN on Facebook, Google+, LinkedIn, Pinterest and Twitter.

About American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.

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