Direct Alert Celebrates Tenth Anniversary

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Canada’s Leading Provider of Personal Emergency Response and Medical Alert Systems Addresses the Needs of an Aging Population

Direct Alert, Canada’s leading provider of personal emergency response and medical alert systems for seniors, today announced its tenth anniversary.

Direct Alert personal emergency response systems provide instant two-way voice communication over landline or wireless networks. Users instantly connect to Direct Alert’s 24/7 Emergency Response Center. Trained personnel assess potential emergency situations, provide personalized support and stay on the call until appropriate help arrives or is dispatched. Portable devices may be worn around the neck or wrist – offering a range of 600 feet. Additional Direct Alert systems offer fall detection, GPS location and automatic medication dispensing. Most Direct Alert systems cost less than a dollar a day.

The growing importance of personal emergency response systems is a direct reflection of an aging population. According to Statistics Canada, a thousand Canadians turn 65 years of age every day and a total of six million Canadians will be over 65 by next year. With more people choosing to live independently, personal emergency response systems enhance quality of life, facilitate autonomy and provide peace of mind for seniors, their families and caregivers.

“Looking back at the last ten years, I am very proud of our accomplishments,” says Gregory Kis, President and CEO, Direct Alert. “Since 2005, we have harnessed technological innovation – including wireless networks and GPS – to provide affordable solutions. We have forged distribution partnerships with leading pharmacy retailers across the country, including Shoppers HomeHealthCare, Jean Coutu Group and many others. And, we have implemented innovative software systems that enable our highly-trained personnel to deliver exceptional service.”

“Most importantly, our systems have significantly enhanced the quality of life of tens of thousands of Canadian seniors. We have based our business on a very solid foundation. The demographic trends – as best evidenced by the aging ‘baby boomer’ generation – are irrefutable. By responding to an unfulfilled need in this market, we are able to make a real difference in peoples’ lives while creating significant value for our stakeholders,” adds Mr. Kis.

About Direct Alert

Direct Alert is Canada’s leading provider of personal emergency response and medical alert systems for seniors. Direct Alert systems enable seniors to live independently with the peace of mind of knowing that immediate help is available at the push of a button. Established in 2005, Direct Alert is headquartered in Montreal, Canada. For more information, please visit http://www.directalert.ca.

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Mark Lowe
PRagmatic Communications
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