The Ultimate Gift: Mediaplanet Underlines the Urgent Need for Organ, Tissue and Blood Donation through “The Gift of Life” Campaign

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With hundreds of thousands of people currently waiting for an organ that will save their life, the holiday season is the perfect time to bring awareness to organ and blood donation. Today, Mediaplanet's latest campaign "The Gift of Life" brings this conversation to the forefront by educating readers and encouraging them to sign up as organ and tissue donors.

Supermodel Niki Taylor opens up about how blood donation saved her life and urges others to donate.

Many people never really think about [blood donation] until they need it, which was exactly the case for me...that experience changed my life forever."

Mediaplanet today announces distribution of its latest cross-platform campaign “The Gift of Life,” educating readers on the need for readers to sign up as organ and tissue donors and give blood this holiday season. Currently, there are over 123,000 people waiting for a lifesaving organ. Every day, on average, 22 people will pass away waiting for a transplant that never comes. This holiday season, think about giving the ultimate gift: the gift of life.

The print component of “The Gift of Life” is distributed within the December 9 edition of USA Today in Boston, Washington DC/ Baltimore, Denver, St. Louis, Phoenix and Seattle, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner media outlets. To explore the digital version of the campaign, click here.

In an exclusive cover story Q&A with supermodel and blood donation advocate Niki Taylor, she urges readers to sign up to be donors and opens up about her accident in which she only survived by virtue of donated blood. “Many people never really think about [blood donation] until they need it, which was exactly the case for me,” says Taylor. “That experience changed my life forever.”

This campaign was made possible with the support of American Society of Transplantation, United Network for Organ Sharing, Supermodel Niki Taylor, SSM Health Cardinal Glennon Children’s Hospital, Porter Adventist Hospital, Phoenix Children’s, Simon Keith, Bristol-Myers Squibb, American Association of Tissue Banks, VCU Health, Yale-New Haven Hospital, LifeLogics, Donate Life America, Children’s Hospital Colorado, MedCure, Children’s National and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Samantha Tessel
Samantha(dot)tessel(at)mediaplanet(dot)com
646-922-1415

Kelsey MacArthur
kelsey(dot)macarthur(at)mediaplanet(dot)com
646-922-1404

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