The WISP®: WISP® Industries New Product Launch That Promises To Change The Way The World Cleans

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The Cleaning Tool Celebrity Lifestyle Expert/Interior Designer Jennifer Adams Thinks Every Home Should Have

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My mission is to help people fall in love with being home, and part of that is creating a clean, beautiful environment you want to come home to. I love finding smart products that create a better aesthetic, so I was thrilled when I found the WISP.

Endorsed by lifestyle expert/interior designer Jennifer Adams, WISP Industries is pleased to announce the official launch of its revolutionary new cleaning device: The WISP®.

The WISP®’s ingenious, foot-operated dustpan seals to the floor while electrostatic polymer bristles act like magnets for dirt, pet fur, lint and other debris. Positioned at a squeegee-like angle to enable an easy, single-handed push or pull WISPing motion, the WISP® includes a telescoping handle for hard-to-reach places as well as a condensed storage space of only 29 inches.

“My mission is to help people fall in love with being home, and part of that is creating a clean, beautiful environment you want to come home to,” says Adams. “I love finding smart products that create a better aesthetic, so I was thrilled when I found the WISP®. It makes cleaning so easy, every home should have a WISP®!”

Created by competitive scratch golfer and leading entrepreneur Eben Dobson, the WISP® was originally designed as a personal etiquette tool for gently and thoroughly cleaning sand from the golf green. “We noticed that our WISP®s kept disappearing from the golf course,” says Dobson. “When we realized that people were taking them home because they loved them so much, we knew we had to create new designs specifically for the home. Now, we have a range of WISP®s, from a six-inch WISP® that is perfect for removing pet hair and lint from home and car upholstery, to a 24-inch WISP® that makes cleaning floors a breeze.”

WISP Industries’ seasoned team of engineers and designers is passionate about bringing the WISP® brand to every home and they are working tirelessly to invent new and better products for a cleaner home.

The WISP® is endorsed by Jennifer Adams, a nationally recognized lifestyle expert, author, celebrity designer and decorator whose products are sold in Costco and Kroger stores, among others, and whose reach includes an impressive following on social media and digital channels, as well print and TV segments.

The WISP® is ranked a “best seller” on QVC and is currently listed in Fresh Finds. In 2016, WISP Industries will expand internationally, with appearances on live shopping channels in the UK, France, Japan, Germany and Italy.

“We’ve got the dirt on debris management,” says Dobson. “Stop sweeping—start WISPing!”

About WISP Industries
Founded in 2012 by Eben Dobson, WISP Industries is in the business of inventing new and better products for a cleaner home. WISP Industries’ flagship product is The WISP®, a revolutionary new cleaning device that eliminates back and knee pain by changing the way people clean. For more information, visit http://www.WISP.com. For additional information. please contact Todd Schuetz, 310-341-7351, todd(at)marketingmavenpr(dot)com.

About Jennifer Adams
From cleaning houses to award-winning celebrity interior designer – Jennifer Adams has grown her décor empire into a worldwide brand. Since starting her design firm in 1999, Jennifer has been driven by her passion for product design and includes an impressive portfolio of products including luxurious hotel quality and fashion bedding, fabrics, furniture, scented home accessories, bath accessories, whole house cleaning products, pet beds and accessories, apparel, area rugs, pillows, poufs, kitchen and dining textiles.

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Todd Schuetz
Marketing Maven
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