Mobile Wallets Offer Huge Potential in Promoting Customer Engagement

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Urban Airship presents Loyalty360 webinar that focuses on how to harness the power of mobile wallets to drive customer behavior

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Mobile wallet technology is taking the world of customer experience by storm

Mobile wallets are here to stay. Between Apple Pay, Android Pay, and Samsung Pay, customers now have more options than ever when it comes to paying via phone. Beyond simply storing credit card information, these programs are evolving to allow users to save and share things like coupons, boarding passes, and loyalty rewards. Clearly a powerful tool, mobile wallets can seem overwhelming for companies looking to implement them within their customer experience.

On Dec. 17 at 1 p.m. EST, Loyalty360 will host “Mobile Wallets: The Next Big Mobile Channel,” presented by Urban Airship. This webinar will provide valuable insight into topics including:

  •     How to turn mobile wallets into an ongoing engagement channel
  •     How to use mobile wallets to drive higher efficiencies and lower your marketing
  •     How brands can get started with mobile wallet, even without an app

The scheduled webinar speakers are: Urban Airship’s Stephanie Capretto and Judy Chan. Both have extensive experience in digital marketing, and are well-versed in integrating mobile wallet technology into existing marketing.

Capretto serves as the company’s Digital Strategist, delivering tailored digital marketing strategies to enterprise clients to increase mobile engagement. Before she came to Urban Airship, Capretto held the role of Implementations Director for Cross-Channel Marketing at Experian Marketing Services.

Chan, a Senior Product Marketing Manager currently working with Urban Airship’s Wallet Studio solution, is a respected name in marketing, being named by Brand Innovators to the list of 40 Most Innovative Brand Marketers Under 40. She previously worked with HP’s laptop division, helping to launch partnerships with Dolby, Beats by Dr. Dre, and MTV.

“Mobile wallet technology is taking the world of customer experience by storm,” said Mark Johnson, CEO & CMO of Loyalty360. “The challenge for brands now is to identify how the tool can be used to take marketing efforts to the next level.”

Marketers are invited to join Loyalty360 and Urban Airship on Dec. 17, 2015 at 1 p.m. EST to learn more about harnessing the power of mobile wallets to drive customer behavior. To register for this webinar and for more information, please visit: http://loyalty360.org/conferences/event/mobile-wallets-the-next-big-mobile-channel.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About Urban Airship
Urban Airship helps leading brands engage their mobile users and build high-value relationships from the moment customers download an app. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and to their business.

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Mark Johnson
Loyalty360
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