New Single From The Future Of New York E-Reign’s Mantra Is—It's Time To Get “Serious”

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“Serious” by E-Reign starts with a lyrical left jab and follows with a rhythmic right hook in an introspective single that sets him apart from the rest. “Our goal is have people relate to our raps ... making it easier to see what really is happening out there.” - Tupac Shakur

“Serious”is the latest single from E-Reign,and is available on all major digital retail outlets.

It’s time to get “Serious” about not taking everything so seriously. That’s the theme of “Serious,” the latest offering from E-Reign. E-Reign is a New York-based a hip-hop artist whom critics are hailing as, “A star in the making.” The single is an introspective, mid-tempo composition with meaning, message, and mantra. It is also a prime example of what sets E-Reign miles apart from the typical hip-hop artist.

“Serious” is a follow up to the lyrical lessons found in E- Reign’s last successful single, “Need More,” which accumulated thousands of spins on large-market radio stations. E-Reign is confident that this type of achievement will continue with “Serious” because it speaks directly to the listener. E-Reign explains, “Music is life, and I must bring life into my songs. It’s the only way to connect directly to the people.”

Most hip-hop artists compete among each other; however, E-Reign competes against himself. “I’m only as good as my last release,” he explains. While “Serious” is a song about not taking everything too seriously, E-Reign is nose-to-the-grindstone about his artistry. He offers, “You always win when you push harder and take on your last best effort.” This recipe for success is what has sharpened his artistic skills as he continues to rise to the top of the hip-hop scene in New York City.

“Serious” contains E-Reign’s typically well-crafted lyrical lines, hooky riffs, and top-notch instrumentation. The real action in this tune is not in “beats-per-minute,” but rather “beats-per- mantra.” E-Reign displays his influence from Tupac and seems to possess Shakur’s uncanny ability to add magic to his message. “Serious” is akin to Shakur’s Conquering All Obstacles – with a creative goal not to gloat, but to better the world through self-examination. E-Reign wants to have a seriously deep impact on all people. He’s composed a song to do just that. Now go get “Serious!”

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Kenny Lapaix
since: 09/2014
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