APT Index: In-Store Retail Sales Down 2.4% in November, Positive Comps in Major West Coast Cities

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Los Angeles, Portland, and San Francisco Were the Best Performing Cities.

Applied Predictive Technologies (APT) announced today that in-store retail sales were down 2.4% in November of this year, compared to November 2014, according to the APT Index. Retail sales were below last year for most of the month, including Thanksgiving Day and the days following. A few major West Coast cities, however, stood out with positive sales comps.

Patrick O’Reilly, APT President & COO, said, “November sales rung in lower than last year, though a couple of West Coast cities saw positive comps. We’ll continue to look at how sales shake out moving through the holiday season.”

The APT Index aggregates in-store sales data at over 100,000 chain stores and restaurants across the U.S. to show how year-over-year sales performance changes.

November Retail Sales – by APT Index numbers:

Retail (In-store):

  •     Sales: -2.4%
  •     Transactions: -2.7%
  •     Transaction size: +0.3%

Apparel (In-store):

  •     Sales: -5.6%
  •     Transactions: -5.0%
  •     Transaction size: -0.6%

General Merchandise (In-store):

  •     Sales: -2.1%
  •     Transactions: -2.4%
  •     Transaction size: +0.3%

Top Performing Metro Areas in November by APT Index Retail Sales Comps*

  •     Los Angeles, CA: +2.0%
  •     Portland, OR: +1.4%
  •     San Francisco, CA: +0.5%
  •     Phoenix, AZ: +0.1%
  •     Riverside, CA: -0.3%

Bottom Performing Metro Areas in November by APT Index Retail Sales Comps*

  •     Pittsburgh, PA: -6.3%
  •     Tampa, FL: -5.7%
  •     Detroit, MI: -5.5%
  •     Philadelphia, PA: -5.3%
  •     New York, NY: -5.3%

Areas with Improving Economies Fared Better

Areas where unemployment decreased:

  •     Retail: -0.9%
  •     Apparel: -3.4%
  •     General Merchandise: +1.1%

Areas where unemployment increased:

  •     Retail: -3.9%
  •     Apparel: -7.8%
  •     General Merchandise: -5.3%

For more information, visit: http://www.predictivetechnologies.com.

*Top performing metro areas chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census.

All November sales comps are a comparison of November 2015 to November 2014, adjusted to compare consistent days of the week (11/1/2015-11/30/2015 compared to 11/2/2014-12/1/2014).

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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