LSM provides information about launching an effective digital marketing strategy this Christmas

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London School of Marketing has released a blog examining how digital marketing can give businesses a boost during the festive period. The post considers how businesses can generate the best possible ROI for their festive marketing campaigns, and the importance of understanding the shift in consumer behaviour which takes place during the build up to December 25.

Merry Marketing: Creating the Ideal Digital Marketing Strategy for the Christmas Season

Merry Marketing: Creating the Ideal Digital Marketing Strategy for the Christmas Season

The potential of an imaginative, well targeted campaign to change a company’s fortunes shouldn’t be underestimated – with just a few weeks to go until Christmas Day, now is the time to sit down and come up with a strategy.

London School of Marketing’s new blog post discusses the factors which can make or break a Christmas marketing campaign. It explores the relationship between consumers and businesses, shoppers’ increased willingness to pay a premium during the festive period and the importance of establishing a brand people want to buy into. The importance of PPC campaigns, reviews and social media campaigns is also covered.

Gimhani Gunasinghe, head of the school’s marketing department, said: “Christmas is a massive opportunity for businesses.

“Now is the perfect time to meet your client and work out their budget, return of investment, strategy and how you’re going to drive traffic to their website, enhancing their brand and boosting sales.”

According to the post, Christmas is the ideal time for companies to use social media, blogs and video content to engage meaningfully with their target audience and create a buzz which will last well into the New Year.

Gimhani continued: “Christmas can be a busy and challenging time for marketers, but it can also be satisfying and enjoyable.

“The potential of an imaginative, well targeted campaign to change a company’s fortunes shouldn’t be underestimated – with just a few weeks to go until Christmas Day, now is the time to sit down and come up with a strategy.”

The full blog post, including an in-depth look at how digital marketing campaigns can benefit businesses this Christmas, can be found here. The qualifications and courses offered by the school, including the DMI Diploma, can be viewed at http://www.londonschoolofmarketing.com.

London School of Marketing delivers accredited marketing and business qualifications, and offers professional courses from recognised professional bodies such as CIM, EduQual and academic qualifications such as BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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