Saratoga Springs, NY (PRWEB) December 14, 2015
Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that YourMembership’s membership engagement platform is now integrated with the Informz email marketing and marketing automation platform. This partnership provides a robust integration for clients, enabling them to customize the subscriber experience and create efficiencies for their teams.
Informz offers an email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the Informz platform include a drag-and-drop email designer, a virtual whiteboard for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with Your Membership data sources, enabling organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.
YourMembership is the leading cloud-based software solutions provider for associations with 4,300 association customers, representing 20 million members worldwide. Their membership management software, career centers, marketing tools and learning management systems lay the foundation for a simpler, more efficient engagement program. YourMembership’s innovations help people and organizations succeed faster, grow stronger, and communicate better by enabling data-driven, personalized interactions.
“The Informz and YourMembership integration is a game changer,” said Joe Tyler, CEO at Informz. “We are proud to partner with a like-minded company committed to making our clients’ lives easier. Our clients will now have access to an advanced relationship management solution allowing them to enhance relationships by easily preparing and sending targeted messages throughout the member lifecycle.”
The integration between Informz and YourMembership empowers users to:
- Personalize mailings using YourMembership data fields.
- Target mailings using the most up-to-date data in the CRM.
- View email activity history and preferences within YourMembership for a complete picture of member engagement.
"With the difficult task of trying to reach over 170 million millennials and generation Xers -- both current and future members -- the Informz and YM partnership will serve to break through the clutter of digital marketing for those accustomed to receiving information electronically, while still communicating the value of actionable insights to association marketers in a simplified, user-friendly platform," says JP Guilbault, CEO of YourMembership, "The final integration of the Informz and YourMembership partnership will increase the capabilities and process of identifying easy to use solutions that produce results, as well as delivering personalized communications to relevant audiences."
Dan Gartner, Chief Product Officer at Your Membership adds, "Associations are continuously challenged to find and attract new members while keeping their existing member base engaged in new and creative ways. Through our integration with Informz, our customers will be able to leverage the strength of their YM member community with the flexibility of Informz email marketing tools like never before.”
Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit http://www.informz.com.
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.
YourMembership, a cloud-based technology company, helps associations drive revenue and growth through career centers and buyer's guides, and increase their relevance through innovative learning tools. As the largest association management software provider, YourMembership provides comprehensive membership solutions to over 4,300 customers in 32 countries with 20 million members served worldwide. For more information visit: http://www.yourmembership.com