Top Pizza Franchise Uncle Maddio’s Pizza Expands Plans for Orlando; Fast-Casual Create-Your-Own Pizza Restaurant Signs Second Agreement in Market

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Uncle Maddio's Pizza, the create-your-own fast-casual pizza restaurant, has signed an agreement to open an additional restaurant in Orlando with local franchisees Lance and Stephanie DeWitt in 2016.

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Uncle Maddio's NY Style, Hand Crafted Pizza!

Uncle Maddio's Pizza, the create-your-own fast-casual pizza restaurant, has signed an agreement to open an additional restaurant in Orlando with local franchisees Lance and Stephanie DeWitt. The DeWitts are slated to open their first Uncle Maddio’s restaurant in South Orlando in early 2016. The Atlanta-based pizza franchise restaurant has also partnered with Michael Holmes, an existing franchisee in Tallahassee, to open three units in the Orlando with the first opening next year in East Orlando.

Uncle Maddio’s is a modern pizza restaurant that lets guests build their own pizza exactly how they want it. Guests choose from one of three crusts, including a delicious gluten-free option, and 48 toppings, including six sauces, 27 vegetables and 15 meats. Everything is fresh, from the pizza dough and sauce that’s made in-store each day to the wide variety of veggies. For guests looking to expand their pizza horizons, Uncle Maddio’s also offers signature pizzas ranging from the meaty Big Max to the spicy Jamaican Jerk. Create-your-own salads and Foldwich ™ sandwiches round out the Italian-inspired menu. The restaurant also offers a selection of craft beers and wine.

“We did our research and instantly fell in love with Uncle Maddio’s,” said Lance DeWitt, franchisee. “The taste and pizza quality won us over, as did Uncle Maddio’s CEO Matt Andrew. His entrepreneurial spirit and passion for the business is the kind of leadership we were looking for in a franchise.”

DeWitt has been in the Orlando food and beverage business for 25 years working for industry leaders such as, The Walt Disney Company, Rainforest Café and Sheraton Hotels. He has used this experience to help create, develop and grow concepts ranging from premium food and beverage QSR’s to marketing and consulting services. His wife Stephanie brings to the table over 13 years of experience as a direct marketing professional and currently holds an executive marketing position with cloud computing leader

“Lance and Stephanie understand the premium fast-casual restaurant guest and know how to provide fast, great service while still delivering a high-quality product,” said Matt Andrew, Uncle Maddio’s CEO. “They are a perfect match for Uncle Maddio’s and will build a great restaurant for the Orlando community.”

Since launching its aggressive growth plan in 2008, Uncle Maddio's has signed franchise agreements with 65 different entities in 18 states. Many of Uncle Maddio's franchisees have previous multi-unit experience with Jimmy John's, Firehouse Subs, Dairy Queen, McDonald’s, Burger King, Krystal, Papa John's, Domino's and Golden Corral. Uncle Maddio's is on track to have 300 restaurants open in five years with 1,000 units in development.
For information on Uncle Maddio’s Pizza, visit Interested franchisees can visit or contact Roger Wagerman at franchising(at)

About Uncle Maddio's Pizza
With more than 1,350 Pizza Makers making more than 5,000,000 pizzas a year, Uncle Maddio's Pizza is category leader of the create-your-own, fast casual pizza restaurants. Operating 41 locations in 13 states, Uncle Maddio's has more than 250 units in development and is projected to double in size in 2015. Uncle Maddio's pizzas are customizable, made-to-order, and served up fast for about $8. With four pizza sizes, three types of crusts, six sauces and 48 fresh toppings, Uncle Maddio's has the freshest and largest menu in the category. The restaurant's unique fast bake ovens offer the most throughput in the industry and can produce 200 pizzas per hour. Uncle Maddio's also serves Foldwiches™ and salads. Uncle Maddio's 'Served with Love' philosophy and restaurant is for everyone - children and families, college students, the young and the young at heart - and includes extensive community involvement. Based in Atlanta, the Uncle Maddio's management team has 50 years combined experienced in the fast casual category.

Click here for photos: Uncle Maddio’s Photos

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Ellen Hartman

Ellen Hartman
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