Family Investment Center Founder Featured in Kansas City Star for Unique Perspective on People over Investments

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Dan Danford, founder and CEO of Family Investment Center, is a name seen in regional and national publications for a unique, unconventional view on investment success. In the article from Nov. 25, titled “Your Financial Planner: Family Finance Isn’t About Money,” Danford opens up about his passion for the industry he’s been involved in since graduating college.

Money is freedom. Freedom is fun.
Money isn’t the focus of great financial planning.

Dan Danford, founder and CEO of Family Investment Center, is a name seen in regional and national publications for a unique, unconventional view on investment success. He’s been featured in the Wall Street Journal, Chicago Tribune, Businessweek and U.S. News & World Report for topics including math anxiety, using debt as leverage and mailing clients a $2 bill for each birthday. Recently, Danford wrote a personal finance article for the Kansas City Star revealing his perspective that family finances are about much more than dollar signs.

In the article from Nov. 25, titled “Your Financial Planner: Family Finance Isn’t About Money,” Danford opens up about his passion for the industry he’s been involved in since graduating college. “Since beginning my career as a professional investment advisor in 1984,” he said, “I’ve enjoyed thousands of conversations about money. I’ve listened carefully as clients and friends discussed new homes, autos, vacations, business and schools.”

However, Danford’s article touches on something more important than money – instead, it addresses the fact that the people closest to us enrich our lives.

“Money isn’t the focus of great financial planning,” he said. “The secret of most tradecraft is not the initial training or education, but in incremental tidbits that accumulate day-by-day. That’s why we often learn best at the feet of masters.”

Danford mentions a New York personal finance master named Nick Murray, who said most people have the same five goals: comfort in retirement, financial assistance for children, educational assistance for grandchildren, care for aging parents and gifts to charitable organizations. He notes that none of these are strictly money goals.

However, Danford goes on to say that accumulating value is one way to meet all of the goals we have for ourselves. Making rational investment choices, creating spending and investing plans, and getting routine financial check-ups are ways to get on a path that accumulates value, he said.

Read the full Kansas City Star article here: http://www.kansascity.com/news/business/personal-finance/article46448905.html

About Dan Danford and Family Investment Center
Dan Danford serves as Founder/CEO of Family Investment Center, a full-service, commission-free investment advisory firm. Based in St. Joseph, MO, Family Investment Center also serves clients in the Kansas City Northland area and across the country.

Danford is a CERTIFIED FINANCIAL PLANNER™ professional, holds an MBA from Northwest Missouri State University, and a Masters degree in Personal Financial Planning from Kansas State University. A 2009 Wall Street Journal article outlined Danford’s unique birthday messages to clients, complete with a $2 bill inside the envelope. In 2009, Danford was also quoted on “ABC News” for his insight into how parents can protect funds for their children’s college education. He was listed as one of the 150 Best Financial Advisors for Doctors in 2008 and 2009 by Medical Economics magazine. A 2006 article in The New York Times quoted Danford’s insights on working with a financial advisor. In 2014, Danford was featured in an article exploring solutions to math anxiety in the Voices section of the Wall Street Journal.

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Taylor Doran
Family Investment Center
+1 (816) 396-8575 Ext: 504
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Dan Danford
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