CHERRY Exhibits at 2016 NRF Show

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CHERRY, the industry leading provider of POS keyboard solutions will display its innovative products, including the newest models, at the NRF Show, held in New York City at the Jacob K. Javits Convention Center on January 17-19, 2016 in booth #426. Editors are welcome and encouraged to schedule personal meetings with CHERRY managers.

New CHERRY encryption MSR Keyboards provide safe and secure transactions, which will be demonstrated at Booth 426 at the NRF Show.

The most popular names are often associated with the very best products and CHERRY is no exception. Come see the full line of CHERRY POS keyboards, smart card readers, innovative mice and keyboard solutions, security devices, and the debut of the newest addition to the CHERRY family, a full line of encryption MSR keyboards.

The new encryption MSR keyboards will provide the confidence of a safe and secure POS transaction to protect CHERRY VARs, dealers and other channel partners, as well as their customers. A live booth demonstration will emulate a credit card transaction and allow visitors to visually see a side-by-side comparison of a non-secure and secure credit card transaction. At CHERRY, solutions are not only provided, they are proven by demonstration.

CHERRY has been manufacturing keyboards since 1967, and is the oldest keyboard manufacturer in the world today. CHERRY is well known in the industry for quality, reliability, and the most popular line of key switches, the CHERRY MX and ML series. Copied but never duplicated, the CHERRY key switch is the most commonly used device in industrial electronics and POS environments, and is also used by numerous manufacturers of consumer PC keyboards.

Be sure to stop by booth #426 to meet the CHERRY team and learn more about everything CHERRY has to offer. CHERRY provides a safe and secure solution for virtually any POS application.

The National Retail Federation describes this convention as Retail's BIG Show - the NRF's flagship industry event, held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions.

For further information, visit or call 262-942-6500.

CHERRY, a registered brand of ZF Friedrichshafen AG, provides high-performance sensors, standard and custom electrical switches, and computer input devices for the worldwide automotive, computer, and consumer/commercial OEM markets.

About ZF Friedrichshafen AG
ZF is a worldwide leading automotive supplier for drive line and chassis technology with 121 production sites in 27 countries.

Allen Ustianowski
Sr. Product Line Manager

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