Cinema Scene Launches Immersive Digital Takeover Product with Bow Tie Cinemas at Parsippany Cinema 12

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Digital Content Synchronization Signals the Latest ‘Best-in-Class’ Technology Innovation

As the lobby environment continues its digital evolution, Cinema Scene remains at the forefront with leading media products, like the TrailerVision™ media network and the latest software innovations.

Cinema Scene Marketing, the nation’s leading provider of digital media to the in-theater lobby environment, announced today the launch of its latest product innovation in the cinema digital lobby environment with Bow Tie Cinemas, the leading greater New York area motion picture exhibitor. Bow Tie Cinemas chose its New Jersey flagship location, Parsippany Cinema 12, as the perfect theater to introduce the latest digital signage functionality.

The power of this marketing tool will be immediately realized by advertisers who will now simultaneously reach every patron within the lobby environment across Cinema Scene’s digital portfolio of TrailerVision™, VideoWall, Digital Menu Boards, Box Office and Digital Posters.

“For 115 years, Bow Tie Cinemas consistently seeks cutting edge solutions to create a memorable customer experience within our theaters. Our partner, Cinema Scene, continues to bring solutions to our lobbies which align with our mission of providing patrons the best possible movie-going experience,” said Joe Masher, Chief Operating Officer for Bow Tie Cinemas.

“As the lobby environment continues its digital evolution, Cinema Scene remains at the forefront with leading media products, like the TrailerVision™ media network and the latest software innovations. The integration of these two elements allows us to remain at the forefront of the consumer’s digital journey through the lobby. We balance utility with engaging content to create an efficient and entertaining lobby for our exhibitor partners,” said Brad Derusseau, Partner and Chief Technology Officer for Cinema Scene.

About Bow Tie Cinemas
Bow Tie Cinemas is a four generation family-owned theater exhibition company celebrating its 115th anniversary in 2015. In each of its 54 locations and 400 screens, Bow Tie Cinemas provides the best possible presentation and service to its patrons, continuing in the tradition of its founder, B.S. Moss. The company has recently completed a top to bottom remodeling of its Manhattan Flagship, Bow Tie Chelsea Cinemas on West 23rd St. Guests in Chelsea and other select locations enjoy reserved luxury leather seating, interior box office ticketing and new concessions featuring Jack and Harry’s Gourmet Flavored Popcorn made fresh on premises. For more information, please visit http://www.BowTieCinemas.com or @BowTieCinemas on social media.

About Cinema Scene Marketing
Cinema Scene Marketing, headquartered in Overland Park, Kan., delivers promotional marketing and merchandising solutions to cinema clients via concessions packaging, digital signage and marketing services. Cinema Scene’s industry leading solutions can be found in most of the top cinema circuits in North America.

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