APT CEO Anthony Bruce Discusses Test & Learn at EY Strategic Growth Forum

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APT CEO Anthony Bruce spoke at the 2015 Ernst & Young Strategic Growth Forum as part of a panel focused on “Growth Through Digital.”

Applied Predictive Technologies (APT) announced that APT CEO Anthony Bruce spoke at the 2015 Ernst & Young Strategic Growth Forum as part of a panel focused on “Growth Through Digital.” Bruce offered insight into why organizations should take a Test & Learn® approach to improve the success of their media strategies.

The EY Strategic Growth Forum is a prestigious gathering of high-growth, market-leading companies. The event brings together more than 2,000 of the nation’s top executives, entrepreneurs, and other business leaders to share innovative ideas that are driving growth and shaping the future of the global economy.

“More and more, large and small scale enterprises are shifting tens of millions of dollars from traditional media, whether it’s TV or print, to online,” said Bruce. “With the attribution model it’s really hard to know: am I getting what I think I’m getting?”

Instead, Bruce said since the impact of each new strategy – such as large shifts in digital budget – is unknown, companies must run tests to fully understand the true incremental impact.

“It’s about trying new ideas – particularly in this environment of rapid change - with some customers, geographies, or employees, but not others,” Bruce said. “That really is the way that you navigate this complex world.”

To watch highlights from the panel visit: http://www.ey.com/US/en/Services/Strategic-Growth-Markets/Strategic-Growth-Forum-EVTD-USDD-9W7KHX

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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