Banc De Binary Debuts Unexpectedly Humorous Christmas Commercial, Raises Bar on Holiday Branding

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Leading binary options firm, Banc De Binary, has debuted a new commercial as part of its wider Christmas campaign designed to increase brand awareness while highlighting the simplicity of binary options trading.

Leading binary options firm, Banc De Binary, has debuted a new commercial as part of its wider Christmas campaign designed to increase brand awareness while highlighting the simplicity of binary options trading.

The underlying idea behind the commercial is twofold: To show a more fun and playful side of the usually serious topic of financial trading, and to demonstrate the ease with which trading can be executed.

Banc De Binary found that Christmas is the perfect time to reinvigorate its marketing efforts and set out to launch a campaign that will send a consistent message across all its sites and platforms while creating a seasonal festive look and feel. Every consumer touch point will enable a level of engagement with images of the commercial, taking Banc De Binary customers on a very special Christmas journey on commercial on every device, platform, or channel.

The commercial was a major production which took two days to film and employed 35 staff and crew members. It depicts Santa using his “insider” knowledge of holiday spending to generate potential profits. Libby Bagno, content and PR director for Banc De Binary has said, “We believe this commercial is a big step towards raising the bar when it comes to the level of advertising in the online trading industry. Continually pushing the boundaries of marketing is key in maintaining our position as market leaders.”

Moving away from the growing trend of tear-jerking Christmas commercials, Banc De Binary wanted to infuse the holiday season with some humor and light-heartedness while still maintaining some of the holiday’s most cherished traditions. In addition, showing a more comical, playful side is hardly expected from financial brands, making it a great move for Banc De Binary on its way to establish itself as a marketing innovator.

Watch the Commercial!
http://bit.ly/1RPyWiC

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About Banc de Binary: Banc De Binary has enjoyed exponential growth ever since it was established in 2009 and is considered a pioneer in its field. The company enjoys the prime position of an industry leader, based on its educational resources, wide range of underlying assets, and advanced features on its superb trading platform. Banc De Binary offers quality binary options services and constantly strives at improving these services and its products. The company operates offices in several countries and has 500 employees worldwide.

Banc de Binary ltd. was granted a license by the Cyprus Securities and Exchange Commission in January 2013, bringing Binary Options under the umbrella of the European Union's Markets in Financial Instruments Directive (MiFID) as a legal financial instrument. Banc De Binary does not trade with US based clients.

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Lior Shabat

Libby Bagno
@BancDeBinary_EN
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