30 million downloads later, with no VC money, Fitness22 brings its apps indoors

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Workout, the latest in a suite of fitness apps by Fitness22, breaks down the barriers that cause 80% of gym memberships to go unused.

"When designing Workout, we focused on creating the smoothest user experience possible, where app usage seamlessly integrates with the gym experience." - Fitness22 CEO Benny Shaviv

Fitness22 is making the gym experience less intimidating and more accessible with their new app: Workout. Built for beginner and experienced gym goers alike, Workout puts everything the user needs to progress at the gym with confidence in their pocket. With thousands of exercise variations and a collection of pre-made workouts that cater to a wide range of fitness goals, Workout is the perfect mobile personal trainer for men and women.

Fitness22 has achieved an impressive 30 million organic downloads and 5/5 star ratings in the App Store without raising any external funding, and contrary to market trends - has done so with premium paid apps. Since their founding in 2011, Fitness22 (formerly Clear Sky Apps) has released over 26 top-rated fitness apps on iOS that exemplify their mission statement of, “Helping people lead happier and healthier lives.” Prior to the release of Workout, which caters to both beginner and experienced gym-goers alike, Fitness22’s primary focus had been helping their users progress from “couch potato” to fit with apps such as 0-5K Runner, 0-200 Sit Ups and more.

Workout offers full exercise routines, such as “Get in Shape Fast” and “Fat Off, Muscle On,” in addition to focused workouts, like “Arnold’s Back,” that can be mixed into existing routines. Unlike Fitness22’s existing suite of mostly premium apps, which range from $1.99 - $4.99, Workout is free with the option of purchasing additional workout routines. As the average cost of a personal trainer surpasses $50 per hour, Workout provides expert value for a fraction of the price.

Setting Workout apart from industry standard gym tracking and bodybuilding apps is the simple and sleek design which make it easy to understand and navigate even during intense workouts. Fitness22 CEO Benny Shaviv explains, “When designing Workout, we focused on creating the smoothest user experience possible, where app usage seamlessly integrates with the gym experience. Workout brings everything the user needs to advance confidently at the gym in a package that is easy to use, even during the peak of their workout.”

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Paul Curran
Fitness22
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