Give To Cure Launches #RememberWhen Campaign to Spark Memories for Alzheimer’s Patients

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#RememberWhen Tributes Create Everlasting Digital Memory Bank

#RememberWhen is more than acknowledging the incredible history of Alzheimer’s patients – its also about creating an insurance policy for people who may be diagnosed in the future.”

Memories give our lives meaning, and without them, many Alzheimer’s patients are robbed of their sense of self. Patients’ families, too, are frequently left struggling to fill in important gaps, spark the memories of momentous occasions and remind their loved one of the relationships and histories that once made their lives rich and meaningful. Alzheimer’s patients may not remember all of the past, but that doesn’t mean that the memories are gone forever. Give To Cure today launched #RememberWhen, a new social media campaign that gives Alzheimer’s patients and their families new hope by uniting friends, communities and caregivers to aid in bringing memories back while creating an everlasting “digital memory bank.”

Throughout the year, conversations with loved ones often start with “Remember when…?” Give To Cure’s #RememberWhen campaign asks family, friends and caregivers to document and post these special memories about the patient to social media with the hashtag #RememberWhen. Participation is easy. For those connected with Alzheimer’s, the campaign encourages the posting and sharing of video and photo tributes recounting simple moments of happiness or special memories shared with the loved one suffering from Alzheimer’s. Participants also can record #RememberWhen conversations with their loved ones now, as they try to spark memories over the holidays.

“The holidays are a perfect time of year to rekindle the habit of capturing special family times together or looking through old pictures that may be special to an Alzheimer’s patient,” said Adam Grossman, Give To Cure co-founder. “As we look to the new year, the goal of the Give To Cure community is to continue to create the ultimate “memory bank” helping to spark patients’ memories. These memories can be shared around the world and will serve as a way to protect precious moments from ever being truly forgotten. “

#RememberWhen also encourages individuals to invite three of their family members, friends or caregivers to post and share a memory tribute, because one in three seniors dies with Alzheimer’s or another form of dementia. With nearly 44 million worldwide suffering from Alzheimer’s, it is highly likely that at least one in three people invited knows someone suffering from the disease. Even if a participant is not directly affected by Alzheimer’s, they are encouraged to document their own special memories, as a means of solidarity and the understanding that no person is beyond the risk of dementia or Alzheimer’s Disease.

As Give To Cure focuses on “cure-funding,” participants also can honor a loved one by donating $15 instead of posting a memory. One hundred percent of each donation goes towards the goal of finding Alzheimer’s cures. Small donations can go a long way. If every one of the 5.6 million current Alzheimer’s patients in the United States had $15 donated in their honor, Give To Cure can statistically fund enough trials to find a cure. Without a cure, the number of Alzheimer’s patients is expected to triple by 2050.

“#RememberWhen is more than acknowledging the incredible history of Alzheimer’s patients – its also about creating an insurance policy for people who may be diagnosed in the future.” Grossman continued. “The #RememberWhen campaign will help create memory aids and permanent ‘digital memory bank’ to host these memories for the people that have made them.”

About Give To Cure
Give To Cure is the world's first nonprofit that accelerates drug development by empowering individuals to directly and transparently fund clinical trials. Give To Cure is guided by science to bring front-line treatments to those who need them through the power of crowdfunding. To learn more or to donate, visit

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Jen Solomon
Give To Cure
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