Oryx™ Launches BLUE STITCH COLLECTION - Sophisticated Underwear Company Expands Popular Line

Share Article

. Oryx™ underwear, an aspirational lifestyle brand for the confident man, launches new collection available for pre-sale Now Online - http://www.oryxwear.com/shop/

Oryx, Blue Stitch

The newest Oryx™ line, the BLUE STITCH COLLECTION features dominant, bold colors without overstating them. The bright, yet subtle blue stitching adds simple contrast with just the right pop of color, and is available in briefs, trunks and boxer brief.

Oryx™ Launches BLUE STITCH COLLECTION -The sophisticated, sexy, sturdy foundation to the clothes that make the man

After enduring the frustration of premium-priced boxers and briefs that rip and tear under the slightest stress, noted underwear cover model Eric Turner recognized the need for a substantial alternative to high-end, low-quality designer labels.

“It's ridiculous that an underwear brand can charge so much for a product that's so cheap,” said Turner. He vowed that if he ever launched his own brand, it would be comfortable, high quality, “and people wouldn't have to pay a premium underwear price for underwear that wouldn't last.”

And that’s exactly what he did. Oryx™ is Turner’s aspirational lifestyle brand for the confident man. Its quality styling and refined yet playful nature make it the ideal expression for his driven and uncomplicated lifestyle. Whether on Wall Street or playing in nature, he will command attention and find comfort in Oryx™.

Also an internationally published fitness magazine contributor, Turner experienced the inspiration for the Oryx™ brand while on a honeymoon safari in South Africa. As he and his new husband observed the wildlife of the Karoo Desert, they were struck by a particularly graceful herd of antelope-like animals.

“Those are gemsbok, a subspecies of Oryx gazella,” the safari guide explained. “They're strong enough to defend themselves against an entire pride of lions, and they never back down from a fight. You'd never guess how tough they are just by looking at them.”

Turner immediately identified these magnificent animals as the embodiment of everything his brand would represent. Oryx™ signature fabric combines durability with luxury, weighing in with a higher thread count than standard six-pack cotton underwear. It feels more like silk—a manly silk—that holds up to the demands of the most sculpted and rugged masculine physique.

The newest Oryx™ line, the BLUE STITCH COLLECTION features dominant, bold colors without overstating them. The bright, yet subtle blue stitching adds simple contrast with just the right pop of color, and is available in briefs, trunks and boxer briefs. Currently available for online presale at http://www.oryxwear.com, the BLUE STITCH COLLECTION officially launches in January.

For press interviews and images, please contact Alton LaDay Media, alton(at)altonladaymedia.com    

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alton LaDay
Visit website